Web
Sr. Manager, Developer Marketing
United States - Remote · Senior
Sponsorship not specifiedDetected 30 days ago
GitLLMsAgentic AIAI OrchestrationContent MarketingLeadershipCommunicationCollaboration
About the role
- You will operate at the intersection of Marketing, Product, Engineering, AI/Data, and Go-to-Market teams, serving as the voice of the developer both internally and externally.
- Our work is thrilling and meaningful, but we know balance is key to living well. - We celebrate one another's differences.
- We have programs that bring us together on important issues and provide learning and development opportunities for all employees.
Responsibilities
- Define and own the go-to-market strategy for Bluehost's agentic developer platform, including AI Agents, MCP-native tooling, and vibe-coded App infrastructure
- Develop differentiated positioning and messaging that speaks to developers building and hosting autonomous, AI-powered experiences on Bluehost
- Build and grow a vibrant developer community around Bluehost's agentic platform through programs, forums, events, and ambassador networks
- Design and run developer programs including early access, beta programs, hackathons, and developer advisory councils
- Own the developer content strategy - including documentation, tutorials, quickstarts, sample apps, and API references - that enables developers to build and ship faster on Bluehost
- Partner with Engineering and Product to translate agentic capabilities (e.g., MCP integration, agent orchestration, tool-use APIs) into clear, compelling developer narratives
- Develop technical use cases and reference architectures that showcase what's possible with Bluehost's agentic infrastructure
- Enable Sales, Partner, and Support teams with developer-specific tools, messaging, and training to effectively communicate agentic value
- Lead cross-functional developer launches - from private beta to GA - ensuring strong developer uptake, activation, and sustained engagement
- Design onboarding experiences and activation sequences that reduce friction and accelerate the path from signup to deployed agentic app
Requirements
- 8-10+ years of experience in developer marketing, developer relations, or technical product marketing, ideally within an AI, agentic, or developer platform company
Benefits
- Shape external narratives around Bluehost's agentic platform vision through thought leadership, PR, and developer-first content
Company info
- At Bluehost, we believe all small businesses deserve the opportunity to succeed online. Our mission is to give small businesses the confidence to think big. We're the all-in-one platform for small businesses to grow online with powerful simplicity, premium performance, smart tools and human support.
- As we expand our agentic developer platform - spanning AI Agents, vibe-coded Apps, MCP-native infrastructure, and hosting built for the AI era - we're looking for a Sr. Manager, Developer Marketing to lead how we engage, activate, and grow the developer community building on Bluehost.
- We are seeking a developer marketing leader who deeply understands how developers discover, evaluate, and adopt agentic platforms. In this highly visible, strategic role, you will define our developer GTM motion, build a thriving developer ecosystem, and translate complex agentic capabilities into compelling value for builders - from indie hackers and vibe coders to agencies and enterprise developers. You will operate at the intersection of Marketing, Product, Engineering, AI/Data, and Go-to-Market teams, serving as the voice of the developer both internally and externally.
- & how you'll make your mark.
- At Bluehost, we believe all small businesses deserve the opportunity to succeed online.
- Our mission is to give small businesses the confidence to think big.
- We're the all-in-one platform for small businesses to grow online with powerful simplicity, premium performance, smart tools and human support.
- As we expand our agentic developer platform - spanning AI Agents, vibe-coded Apps, MCP-native infrastructure, and hosting built for the AI era - we're looking for a Sr.
- Manager, Developer Marketing to lead how we engage, activate, and grow the developer community building on Bluehost.
- We are seeking a developer marketing leader who deeply understands how developers discover, evaluate, and adopt agentic platforms.
- In this highly visible, strategic role, you will define our developer GTM motion, build a thriving developer ecosystem, and translate complex agentic capabilities into compelling value for builders - from indie hackers and vibe coders to agencies and enterprise developers.
- Developer GTM Strategy and Positioning
- Identify and prioritize high-impact developer segments - including SMB developers, agencies, indie hackers, and AI-native builders - and tailor GTM motions accordingly
- Monitor the competitive developer platform landscape and continuously sharpen Bluehost's position against emerging agentic infrastructure players
- Developer Community and Ecosystem
- Identify, recruit, and nurture developer advocates and technical champions who can authentically represent Bluehost in the broader agentic ecosystem
- Cultivate strategic partnerships with AI tooling providers, framework communities, and developer platforms to expand Bluehost's ecosystem footprint
- Technical Content and Developer Enablement
- Developer Launches and Adoption
- Define and track developer-specific success metrics including registrations, API activations, time-to- first-call, and ecosystem contributions
This listing is sourced directly from Web's careers page and normalized into a canonical job model.