Vuoriinc

Sr. Manager, Loyalty & Membership

Carlsbad, CA, United States · Senior

Sponsorship not specifiedDetected 7 days ago

Stakeholder ManagementCRMCustomer SupportLeadershipCommunication

About the role

We draw inspiration from an active coastal California lifestyle; an integration of fitness, creative expression and life.
Our high energy fast paced office environment is reflected in the clothes we make.
We aim to inspire others to take on all aspects of their lives with clarity, enthusiasm and purpose…while having a lot of fun along the way.

Vuori is re-defining what athletic apparel looks like: built to move and sweat in but designed with a casual aesthetic to transition into everyday life.
This highly cross-functional role partners closely with CRM, Retail, Ecommerce, Technology, Analytics, Finance, Customer Service, Product, and Brand Marketing teams to deliver a seamless member experience across all customer touchpoints.
Lead cross-functional implementation efforts across CRM, Retail, Ecommerce, Technology, Analytics, and Customer Service teams to operationalize scalable member experiences.
Establish foundational processes, governance frameworks, reporting structures, and business rules that support scalable program management and future growth.
Partner with Analytics and Finance teams to evaluate member economics, program ROI, incremental impact, and optimization opportunities.
Manage loyalty platform partners, external vendors, and agency relationships while building executive-ready recommendations that translate customer insights into actionable business decisions.

10+ years of experience in loyalty, membership, CRM, retention marketing, customer engagement, lifecycle marketing, or related customer growth functions.
Strong understanding of customer retention drivers, loyalty economics, rewards structures, and member engagement strategies.
Proven experience leading large cross-functional initiatives involving multiple business and technology stakeholders.
Experience managing loyalty platforms, CRM technologies, CDPs, or related customer marketing technology ecosystems.

Define and evolve member benefits, rewards structures, engagement experiences, and retention strategies that deepen customer connection and lifetime value.
Develop KPI frameworks, executive dashboards, and performance reporting to measure member acquisition, engagement, retention, and overall program health.
Health Insurance
Savings and Retirement Plan
Generous Vuori Discount & Industry Perks
Wellness & Fitness benefits

We are proud to be an outlet for opportunity and for personal growth and success.

This listing is sourced directly from Vuoriinc's careers page and normalized into a canonical job model.