Crunchyroll

Crunchyroll

Head of eCommerce

Los Angeles, California, United States

Sponsorship not specified$260k-$305kDetected 1 day ago
A/B TestingProduct ManagementProduct StrategyVendor ManagementLeadership

About the role

  • Every drop should feel intentional, collectible, and emotionally resonant, reinforcing Crunchyroll as the destination for premium anime merchandise.
  • This leader brings equal parts creative taste, merchandising instinct, and commercial rigor.
  • In the role of Head of eCommerce, you will report to the Executive Vice President, Emerging Business.

Responsibilities

  • Develop a multi-year roadmap for product categories, collection architecture, and seasonal priorities.
  • Balance fan passion, brand authenticity, and commercial performance to create sustainable growth.
  • Lead the creative direction for all product drops, ensuring every collection has a clear point of view and cohesive narrative.
  • Develop seasonal collection concepts inspired by anime, Japanese culture, fashion, art, and broader cultural trends.
  • Create product visions that elevate licensed merchandise beyond logo-driven apparel into premium lifestyle products.
  • Champion originality and innovation in product design while honoring the integrity of each franchise.
  • Product Design & Merchandising Leadership
  • Own merchandise assortment strategy across apparel, accessories, collectibles, home, lifestyle, and emerging product categories.
  • Support program for new parents

Requirements

  • 15+ years leading merchandising, product strategy, creative commerce, fashion, or consumer products.
  • Experience in anime, gaming, entertainment, collectibles, streetwear, or lifestyle brands.
  • Experience with licensed consumer products and IP-driven merchandise.
  • Experience creating premium consumer brands with highly engaged fan communities.
  • Proven experience building compelling product assortments and merchandise strategies for passionate consumer communities.
  • Strong creative instincts with demonstrated ability to identify emerging design, fashion, and lifestyle trends.
  • Experience developing premium product collections from concept through launch.
  • Exceptional merchandising judgment and understanding of consumer product storytelling.
  • Strong commercial acumen with experience owning revenue, margin, and inventory performance.
  • Experience managing external design, manufacturing, or production partners.
  • Excellent cross-functional leadership and influence.
  • Strongly Preferred
  • Deep appreciation for anime culture and an understanding of what drives fan passion and purchasing behavior.
  • Background building limited-edition collections, capsule launches, or drop-based businesses.

Nice to have

  • Streetwear and contemporary fashion
  • Anime fandom and collector communities
  • Lifestyle product innovation
  • Emerging artists and creative collaborators
  • Define the creative strategy and merchandising approach for every product drop.
  • Ensure each collection has a compelling story expressed through product, creative assets, packaging, and digital presentation.
  • Establish quality expectations across materials, construction, packaging, and finishing details.
  • Influence product storytelling across PDPs, collection pages, editorial content, and merchandising experiences.

Compensation

  • The Pay Range for this position is listed.

Benefits

  • Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
  • Flexible time off policies allowing you to take the time you need to be your whole self.
  • Generous medical, dental, vision, STD, LTD, and life insurance
  • Health Saving Account HSA program
  • Health care and dependent care FSA
  • Employer paid commuter benefit
  • The range listed is just one component of Crunchyroll's Total Rewards offerings for employees.
  • Other rewards may include performance bonuses, employer matched retirement savings, time-off programs, and progressive health benefits and perks.
  • Merchandise Vision & Strategy
  • Own the long-term vision and commercial strategy for Crunchyroll's eCommerce business.
  • Creative Direction & Collection Vision

Company info

  • About Crunchyroll
  • Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community.
  • We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave.
  • Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it's powered by the anime content we all love.
  • Join our team, and help us shape the future of anime!
  • 401(k) plan, with employer match
  • Pet insurance and some of our offices are pet friendly!
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This listing is sourced directly from Crunchyroll's careers page and normalized into a canonical job model.