Zeta Global

Zeta Global

Associate Vice President, Paid Search - EDU

Remote - United States · Exec

Sponsorship not specified$140k-$160kDetected 29 days ago
SEMGoogle AdsPerformance MarketingLead GenerationPerformance ManagementLeadershipCommunicationPublic Speaking

About the role

  • This role is responsible for setting the vision for Paid Search within the vertical, scaling best-in-class performance frameworks, and driving measurable business outcomes across complex, multi-account portfolios.
  • You will elevate our approach to enrollment marketing through data-driven decisioning, advanced platform capabilities, and deep vertical expertise.
  • Define and evolve Paid Search strategy for Higher Education clients, aligned to enrollment cycles, program mix, and institutional goals

Responsibilities

  • Lead, mentor, and develop a Search team, ensuring strong performance management and career growth
  • Define team structure, resourcing models, and capacity planning to support current and future business needs
  • Partner with analytics to refine attribution approaches and measurement strategies, particularly for long consideration cycles
  • Drive consistency and rigor in how insights are translated into action and client impact
  • Partner with analytics and ops teams to improve reporting, automation, and scalability
  • Deliver clear, data-driven performance reports and insights to clients, diving into the "why" behind the data
  • Lead QBRs and executive presentations with a focus on business outcomes and forward-looking strategy

Requirements

  • 12+ years of relevant paid search experience
  • Strong track record of driving measurable business outcomes and client growth
  • Advanced analytical mindset, with the ability to translate complex data into clear strategic direction
  • Deep expertise in lead generation and performance marketing, ideally within Higher Education or similar verticals
  • Proven ability to manage and grow multimillion-dollar budgets across Google Ads and Microsoft Ads
  • Exceptional client communication and executive presence
  • Experience building and scaling teams, including talent development and organizational design

Skills

  • Translate industry trends (e.g., seasonality, program demand, attribution challenges) into scalable, actionable frameworks

Compensation

  • The salary range for this role is $140,000-$160,000, depending on location and experience.
  • nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.
  • We're committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work.
  • We provide a forum for employees to celebrate, support and advocate for one another.
  • ZETA IN THE NEWS!
  • https://zetaglobal.com/press/?cat=press-releases

Benefits

  • Excellent medical, dental, and vision coverage
  • Employee Equity
  • Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!

Company info

  • Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform - powered by one of the industry's largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.
  • The Role
  • We're looking for an Associate Vice President (AVP) of Paid Search to lead strategy, performance, and growth across a portfolio of Higher Education clients. This role is responsible for setting the vision for Paid Search within the vertical, scaling best-in-class performance frameworks, and driving measurable business outcomes across complex, multi-account portfolios.
  • This role serves as a senior strategic partner to both clients and internal stakeholders. You will elevate our approach to enrollment marketing through data-driven decisioning, advanced platform capabilities, and deep vertical expertise.
  • Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently.
  • Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform - powered by one of the industry's largest proprietary databases and AI.
  • Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs.
  • Zeta was founded in 2007 by David A.
  • Steinberg and John Sculley and is headquartered in New York City with offices around the world.
  • To learn more, go to www.zetaglobal.com.

Visa & Work Authorization

  • Serve as executive sponsor across key EDU client relationships, guiding long-term strategy and investment decisions
Apply directly at Zeta Global →Create a free account for alerts like thisView Zeta Global immigration profile

This listing is sourced directly from Zeta Global's careers page and normalized into a canonical job model.