Zeta Global

Zeta Global

Associate Vice President, Paid Search - EDU

Remote - United States · Exec

Sponsorship not specified$140k-$160kDetected 132 days ago
SEMGoogle AdsPerformance MarketingLead GenerationPerformance ManagementLeadershipCommunicationPublic Speaking

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odds of building a lasting career here

57Sponsors, lottery-bound
Cap-exempt (no lottery)0
Sponsors this role90
Entry-level history0
PERM / green-card track0
Lottery odds (Level III)83
Fits your clock70

Sponsors, but it's cap-subject — you still face the weighted lottery (~45% per draw at Level III). Good if you win; have a cap-exempt backup on your list.

Lottery odds assume a STEM candidate.

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Employer immigration record

from this employer's Department of Labor filings

Files H-1B transfers

12 transfer filings in the last year, covering 12 workers. Median labor-condition decision: 7 days. An employer that already files transfers is one that can take over an existing H-1B.

Sourced from Department of Labor LCA, PERM and prevailing-wage disclosure data. Employer matching is by name, so figures may be split across an employer's legal entities. Absence of a filing means none appears in our copy of the data, not that none exists.

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About the role

  • This role is responsible for setting the vision for Paid Search within the vertical, scaling best-in-class performance frameworks, and driving measurable business outcomes across complex, multi-account portfolios.
  • You will elevate our approach to enrollment marketing through data-driven decisioning, advanced platform capabilities, and deep vertical expertise.
  • Define and evolve Paid Search strategy for Higher Education clients, aligned to enrollment cycles, program mix, and institutional goals

Responsibilities

  • Lead, mentor, and develop a Search team, ensuring strong performance management and career growth
  • Define team structure, resourcing models, and capacity planning to support current and future business needs
  • Partner with analytics to refine attribution approaches and measurement strategies, particularly for long consideration cycles
  • Drive consistency and rigor in how insights are translated into action and client impact
  • Partner with analytics and ops teams to improve reporting, automation, and scalability
  • Deliver clear, data-driven performance reports and insights to clients, diving into the "why" behind the data
  • We're committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work.
  • We provide a forum for employees to celebrate, support and advocate for one another.

Requirements

  • 12+ years of relevant paid search experience
  • Strong track record of driving measurable business outcomes and client growth
  • Advanced analytical mindset, with the ability to translate complex data into clear strategic direction
  • Deep expertise in lead generation and performance marketing, ideally within Higher Education or similar verticals
  • Proven ability to manage and grow multimillion-dollar budgets across Google Ads and Microsoft Ads
  • Exceptional client communication and executive presence
  • Experience building and scaling teams, including talent development and organizational design

Nice to have

  • Establish POVs on bidding strategies, funnel optimization, and audience targeting specific to EDU
  • Serve as executive sponsor across key EDU client relationships, guiding long-term strategy and investment decisions
  • Oversee performance across portfolio, ensuring delivery against KPIs such as CPL, enrollment volume, and efficiency targets
  • Identify and unlock growth opportunities including new channels, budget expansion, and testing roadmaps
  • Elevate team capabilities in platform innovation
  • Foster a culture of accountability, innovation, and continuous improvement
  • Ensure best-in-class execution across campaigns, including account structure, budget pacing, and optimization strategies
  • Monitor industry trends, platform changes, and competitive landscape

Skills

  • Translate industry trends (e.g., seasonality, program demand, attribution challenges) into scalable, actionable frameworks

Compensation

  • The salary range for this role is $140,000-$160,000, depending on location and experience.

Benefits

  • Excellent medical, dental, and vision coverage
  • Employee Equity
  • Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!
  • Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual's sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin
  • Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/

Company info

  • Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform - powered by one of the industry's largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.
  • The Role
  • We're looking for an Associate Vice President (AVP) of Paid Search to lead strategy, performance, and growth across a portfolio of Higher Education clients. This role is responsible for setting the vision for Paid Search within the vertical, scaling best-in-class performance frameworks, and driving measurable business outcomes across complex, multi-account portfolios.
  • This role serves as a senior strategic partner to both clients and internal stakeholders. You will elevate our approach to enrollment marketing through data-driven decisioning, advanced platform capabilities, and deep vertical expertise.
  • Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently.
  • Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform - powered by one of the industry's largest proprietary databases and AI.
  • Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs.
  • Zeta was founded in 2007 by David A.
  • Steinberg and John Sculley and is headquartered in New York City with offices around the world.
  • To learn more, go to www.zetaglobal.com.

Visa & Work Authorization

  • Serve as executive sponsor across key EDU client relationships, guiding long-term strategy and investment decisions
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This listing is sourced directly from Zeta Global's careers page and normalized into a canonical job model.