Generalmotors

Generalmotors

Cadillac, Social Media Lead, Assistant Manager

Warren, Michigan, United States of America

No sponsorship$25k-$50kDetected 1 day ago
Project ManagementContent CalendarsLeadershipCommunicationCollaborationAdaptability

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odds of building a lasting career here

15Unrated
Cap-exempt (no lottery)0
Sponsors this role0
Entry-level history0
PERM / green-card track0
Lottery odds (Level I)39
Fits your clock70

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About the role

  • Agency & Maker Leadership: Brief and direct social agencies and internal social creative makers from concept through delivery, providing clear, actionable feedback and managing scope, timelines, and deliverables.

Responsibilities

  • Cross-Tier & Partner Integration: Coordinate with global and regional teams, dealers, and external partners to share social toolkits and assets, enabling distributed channels while protecting Cadillac's brand standards.
  • Media Partnership: Collaborate with media and performance teams on paid social asset needs, boosting plans, and creative needs ensuring organic and paid feel cohesive across the funnel.
  • Strategy & Planning: Lead Cadillac's evergreen and tentpole social strategy execution aligned to brand and business objectives.
  • Content Calendar Management: Own the social content calendar end-to-end, partnering with brand, product, experiential, motorsports, PR/comms, media, and analytics to align priorities and timelines.
  • Publishing & Channel Management: Oversee day-to-day publishing and channel operations (formats, specs, copy, tagging, collab posts, live streams) in partnership with agency partners, ensuring platform-native, premium execution.
  • Analytics & Optimization: Collaborate with Analytics and agencies on monthly/quarterly reporting, KPIs, and test-and-learn agendas; use insights to refine content, formats, and inform strategies.
  • Job Description Cadillac is building a modern, global luxury brand that feels as distinctive in social as it does on the road.
  • The Social Media Lead, Assistant Manager will own day-to-day social strategy and execution for Cadillac's brand channels, translating brand ambition into social-native stories that elevate the brand and strengthen cultural relevance.
  • Reporting into the Cadillac Social Strategy Lead, this role connects strategy to execution across evergreen, campaign, and tentpole moments (including key cultural events and brand partnership integration).
  • Lead Cadillac's evergreen and tentpole social strategy execution aligned to brand and business objectives.

Requirements

  • Platform & Social Best Practices Expertise:
  • Deep knowledge of major social media platforms (Meta, Instagram, TikTok, YouTube, etc.) and current content and community behaviors with demonstrated ability to share social storytelling
  • Strong understanding of brand language and tone of voice and articulation in social media space.

Nice to have

  • Project Management: Excellent organizational and project management skills with the ability to prioritize multiple deadlines.
  • Adaptability: Self-starter capable of thriving in a fast-paced, evolving environment.
  • Communication Skills: Exceptional written and verbal communication, presentation, and interpersonal skills.
  • The selected candidate will be required to travel on a regular basis (25-50%) for this role.
  • Every day, we want every employee to feel they belong to one General Motors team.
  • Non-Discrimination and Equal Employment Opportunities (U.S.) General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging.
  • We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities.
  • Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment.

Skills

  • Exceptional written and verbal communication, presentation, and interpersonal skills.
  • Initiative to drive results and problem-solve effectively.
  • This job may be eligible for relocation benefits.
  • Accommodations General Motors offers opportunities to all job seekers including individuals with disabilities.

Compensation

  • $25k-$50k

Benefits

  • Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
  • Benefits Overview From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions.
  • Tentpole & Live Coverage: Lead real-time social coverage for priority events (e.g., launches, cultural moments, ctivations), including run-of-show and scenario planning.

Company info

  • We are leading the change to make our world better, safer and more equitable for all through our actions and how we behave.
  • We are looking for adventure-seekers and imaginative thought leaders to help us transform mobility.
  • As a part of our Talent Community, you will receive updates about GM, open roles, career insights and more.
  • You will lead our in-house and agency partners, safeguard the brand across platforms, and ensure that every post, series, and live moment helps Cadillac stand out.
  • We're looking for a social media operator who can think like an editor, producer, and brand steward at once: comfortable in complex, fast-moving collaborative environments, fluent in auto and/or luxury, and energized by building a social ecosystem that audiences seek out-not scroll past.
  • Overview From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions.

Equal opportunity

  • If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 1-800-865-7580.
  • In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

Visa & Work Authorization

  • Education: Bachelor's degree required. #LI-MO1 GM does not provide immigration-related sponsorship for this role.
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This listing is sourced directly from Generalmotors's careers page and normalized into a canonical job model.