Asurion

VP, Growth

US-Work at Home · Vp

Sponsorship not specifiedDetected 33 days ago

A/B TestingLeadership

About the role

We are hiring a VP of Growth to build and scale Asurion's growth team and engine from the ground up. Asurion services have a tremendous reach of over 200 million subscribers, and we are at the infliction of redefining our growth strategies as Asurion evolves from a device protection provider into the lifecycle technology care platform for connected home.
This leader will define and operationalize how Asurion acquires, monetizes, and retains customers across the entire lifecycle embedded in digital, retail, tech support, and partner channels. You will build a new growth function within the product organization and partner closely with commercial leadership, call-center and field operations leadership, and

Build, maintain and execute on a growth roadmap that is based on experimentation and A/B testing, leaning heavily on the scalable efficiencies of new AI tools and capabilities
Partner with product teams to integrate growth directly into customer-facing experiences (e.g., Asurion Tech Care application, Asurion.com and voice/bot customer engagement surfaces)
Drive upsell and cross-sell performance - including freemium-to-paid conversion, single-device to household expansion, and premium tier upgrade
Lead growth programs across existing partner channels, closely partnering with the channel leaders, commercial teams, and pricing function.
Design lifecycle engagement strategies across onboarding, value delivery, and retention
Build a culture and infrastructure for rapid experimentation (A/B testing, iteration loops)
Hire and develop a high-performing growth team across product, analytics, and lifecycle disciplines
You will build a new growth function within the product organization and partner closely with commercial leadership, call-center and field operations leadership, and broader product development organization, turning everyday customer interactions into compounding growth opportunities.
B2B2C operating experience - understanding how to drive consumer outcomes through and alongside enterprise partner channels
Cross-functional integrator - able to operate as a genuine partner to Product, Engineering, Data, Client Success, Commercial and Operations

12+ years in growth, product, or digital roles - including 5+ years leading growth functions at meaningful scale in subscription or recurring revenue businesses
Deep experience with product-led growth, lifecycle management, and monetization strategies, subscription and membership models
Hands-on experience with newly evolving AI-tooling and capabilities for growth playbooks
Proven ability to operate in complex, cross-functional environments and influence without direct ownership

We are hiring a VP of Growth to build and scale Asurion's growth team and engine from the ground up.
Asurion services have a tremendous reach of over 200 million subscribers, and we are at the infliction of redefining our growth strategies as Asurion evolves from a device protection provider into the lifecycle technology care platform for connected home.
This leader will define and operationalize how Asurion acquires, monetizes, and retains customers across the entire lifecycle embedded in digital, retail, tech support, and partner channels.

This listing is sourced directly from Asurion's careers page and normalized into a canonical job model.