Captions
Senior Performance Marketing Manager
Union Square, New York City · Senior · Full-time
Sponsorship not specifiedDetected 48 days ago
A/B TestingMeta AdsGrowth MarketingPerformance MarketingResearch
About the role
- Our models leverage contextual awareness to execute the same creative decisions a professional editor would - dramatically improving productivity for experienced teams, while making video creation accessible to anyone.
- We're an interdisciplinary team addressing some of the most difficult technical and creative challenges in generative media.
- This role blends strategy and execution, with ownership across planning, launching, and optimizing campaigns on both mobile and web.
Responsibilities
- Lead and manage user acquisition campaigns, with a focus on efficient, scalable growth.
- Support the Performance Marketing team in the day-to-day management of paid acquisition channels, with deep expertise in Meta ads
- Execute campaign builds, bid adjustments, and ongoing optimizations to improve performance against KPIs such as CAC, LTV, and ROAS
- Drive experimentation by executing and analyzing A/B tests across ad creative and campaign setups
- Strong experimentation mindset, with good judgement around which tests are likely to drive meaningful impact.
Nice to have
- Minimum of 5+ years of experience working in performance or growth marketing, with experience across paid social channels like Meta and TikTok
- Solid understanding of conversion tracking across mobile and web platforms.
- Comfort working directly with performance data from ad platforms and analytics tools to evaluate results and guide optimization.
Compensation
- Multiple team offsites per year with team events every month
Benefits
- Comprehensive medical, dental, and vision plans
- Commuter Benefits
- Dinner stipend every night if you're working late and want a bite!
- Health & Wellness Perks
- Generous PTO policy
- Please note benefits apply to full time employees only.
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