Vestwell

Director, Product Marketing

New York, NY · Director

Sponsorship not specified$120k-$150kDetected 1 day ago

Strategic CommunicationsBrand StrategySalesLead GenerationResearchLeadershipCommunicationPublic Speaking

About the role

Vestwell is the financial technology company powering the new savings economy.
Today, Vestwell enables over 350,000 businesses and over 2M active savers, with over $50B in assets saved across all 50 states.
To learn more, visit vestwell.com Who Are We Looking For?

Developing new product positioning to effectively articulate and differentiate our value proposition
Ensure direct reports are aligned to deliver on broader marketing and company objectives
Building the tools and tactics needed to effectively introduce new products and partnerships to market through tools such as presentations, collateral, and internal communications
Collaborating with marketing team to successfully communicate releases and drive demand generation around new product development
Develop strong market intelligence so that you understand the market and buyer behavior through sales insight, market research and competitive analysis. Bring relevant information to the appropriate product, sales and leadership teams
This role will ensure we build out the materials and tactics to support our expanding business.
With each new product launch or partnership, our sales team requires a suite of promotional materials and thoughtful content that drives awareness, understanding, and intent.
S/he should have an excellent command of the written word and a solid understanding of the techniques needed to create a marketing communication sequence that leads to sales.

7+ years of B2B product marketing experience
Experience managing and leading a team
Experience in branding, communications strategy, partnerships, and product development
A demonstrated start-up mentality with the ability to operate in a collaborative team environment and adapt effectively to changing business priorities/strategies
Proven ability to prioritize multiple projects and tasks, adapt to changing needs, and tackle new challenges daily!

At Vestwell, we prioritize employee wellbeing through comprehensive health benefits, generous time off, and a dedicated Employee Wellbeing Committee.
Our platform redefines how people save for the critical aspects of life across retirement, education, and healthcare savings needs.
An ideal candidate has in-depth knowledge of the financial services market, including an understanding of the retirement plan space, and how to best introduce new products to key constituents.
Last, but certainly not least, the person we hire must embody an entrepreneurial spirit and be driven by the fast paced, challenging, and collaborative environment of a growing start-up.

And, of course, as a company focused on helping people save for the future, we offer a competitive 401(k) plan.
We are looking for a Product Marketing Director to be a key piece of the marketing organization.

This listing is sourced directly from Vestwell's careers page and normalized into a canonical job model.