PREMIER
Director Creative Strategy
Sioux Falls, SD · Director · Full-time
Sponsorship not specifiedDetected 31 days ago
Adobe Creative SuiteGraphic DesignEmail MarketingContent CalendarsWritingBrand StrategyMarketing AnalyticsOutbound SalesVideo ProductionEpicLeadershipCommunication
About the role
- Responsible for all final output from that team.
- Act as steward of the organization, ensuring consistency and adherence to core brand, tone and voice guidelines across marketing executions.
- Work closely with legal and compliance teams, to ensure creative content adheres to regulatory standards.
Responsibilities
- Design and develop creative campaigns from mock-up to finished product, with an emphasis on digital deployment.
- Provide direction on design and copywriting direction to subordinates and/or creative agency partners, to ensure campaign consistency and effectiveness in developing digital ads, direct mail creative, video and audio content.
- Manage the creative production process, to ensure that materials are delivered on time and within budget.
- Oversee a creative content calendar and maintain a production schedule, to ensure creative output is delivered on time.
- Sets KPIs with the Marketing Analytics Team in support of effective creative concept and multivariate testing.
- Direct, design and execute key creative and content deliverables in support of marketing and advertising campaigns.
- Provide creative oversight and input into design direction, copywriting and brand tone and voice.
- Effectively develop and pitch creative campaign concepts to senior leaders and peers on the marketing team. Provide, ingest and receive critical feedback in a professional and positive manner.
- 10+ years' experience working in a creative director role within an advertising or digital agency, corporate, or internal marketing environment with an emphasis on design, copywriting or content creation.
Requirements
- Must be able to quickly and effectively develop content that can be deployed across various channels (direct mail, digital, email, video).
- Bachelor's degree in marketing, advertising, copywriting or graphic design required.
Skills
- Experience in video production preferred.
- Financial or credit card experience preferred.
- Full medical benefits when working 20+ hours per week
- Traditional and High-Deductible health plan options available
Compensation
- 401(k) – dollar-for-dollar match up to 5% of total compensation
Benefits
- At First PREMIER Bank and PREMIER Bankcard, we've created a culture that emphasizes personal success, respect, health, and wellness, fun and giving back.
- We offer a robust and expanded package of health benefits, incentives, paid time off and growth and career advancement opportunities.
Company info
- PREMIER Bankcard
- About the Role
- Work closely with peers on the Marketing team, legal and compliance, and agency partners in the development of effective marketing materials that are deployed across multiple channels.
- Job Duties and Responsibilities
- Essential duties and responsibilities include the following.
- Other duties may be assigned.
- Collaborate with senior marketing leadership and channel marketing peers in the creation of marketing, content, brand and advertising materials that support all marketing acquisition, customer retention and corporate initiatives for the organization.
- Responsible for the design, development and direction of effective digital ads, creative concepts and campaigns, direct mail pieces and outbound email campaigns utilizing Adobe Creative Cloud or similar software programs.
- Provide direction on design and copywriting direction to subordinates and/or creative agency partners, to ensure campaign consistency and effectiveness in developing digital ads, direct mail creative, video and audio content. Responsible for all final output from that team.
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