Stand Together
Director of Growth & Product Marketing
Arlington, VA · Director
Sponsorship not specifiedDetected 34 days ago
Project ManagementSEOSEMCustomer SuccessLeadership
About the role
- It is a builder's role at the ground floor of a v1 product, where the feedback loop between user signal and what ships next runs on a weekly cadence.
- Move new users from first touch to first contribution as efficiently as possible. • Run the lifecycle and email program.
- Define and report the growth metrics that map to the product: story submissions, contribution actions per visitor, social share-through rate, segment engagement, and organic ranking.
Responsibilities
- the platform growth engine that brings people in, the content that moves them to act, and the support that keeps them engaged once they arrive.
- The Director leads a small, high-output team - managing the Content Strategist who owns storytelling and editorial, and the Customer Success Lead who owns onboarding and support.
- They partner closely with product, engineering, the data team, and content and creative partners to ensure every function is pulling in the same direction.
- Own the funnel. Drive acquisition and conversion across paid search, social-to-web, partner inbound, and PR. Set targets, instrument the funnel with the data team, and run growth experiments on a weekly cadence.
- Build a segment-aware go-to-market. Design entry points that fit each audience and contributor segment rather than a one-size-fits-all approach. Move new users from first touch to first contribution as efficiently as possible.
- Drive findability. Partner with product and tech on SEO and GEO so BTP dominates branded and topic search and anchors AI-overview citations.
- Open leader-side growth. As partner self-service comes online, own how leaders discover BTP, build a page, and publish their first opportunity.
- Own the content engine. Storytelling templates, onboarding copy, website copy, the email program, and partner toolkits all sit here. Lower the friction for leaders to submit stories that move people.
- Lead the editorial function. Manage the content strategist and the content calendar. Hold a single source of truth for homepage, About, and brand voice across competing stakeholder input.
- Coordinate content across journeys. Align content owners across partner journeys with product, project management, and creative partners so the right content lands at the right step.
Compensation
- Our Values: Working for an organization within the Stand Together philanthropic community is different from many other places.
- The culture is deeply rooted in Principle Based Management® (PBM®), a framework guided by the principles that drive human progress, such as dignity, openness, and bottom-up empowerment.
- PBM® empowers employees to be entrepreneurial, to innovate, and to continually drive transformation.
- We believe diversity fuels creativity, broadens knowledge, and helps drive success.
Benefits
- Competitive benefits: En joy a 6% 401(k) match with immediate vesting, flexible time off, comprehensive health and dental plans, plus wellness and mental health support through Peloton and Talkspace.
- Competitive compensation: Our approach rewards the value you create through competitive salaries and bonus opportunities, allowing you to share in the success you help drive.
- PBM® empowers employees to be entrepreneurial, to innovate, and to continually drive transformation.
Company info
- Working for an organization within the Stand Together philanthropic community is different from many other places.
- We believe diversity fuels creativity, broadens knowledge, and helps drive success.
- That is why we're proud to be an Equal Opportunity Employer and strive to treat all employees and applicants with honesty, dignity, and respect.
- Our Values: Working for an organization within the Stand Together philanthropic community is different from many other places.
Equal opportunity
- Equal Opportunity Employer and strive to treat all employees and applicants with honesty, dignity, and respect.
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This listing is sourced directly from Stand Together's careers page and normalized into a canonical job model.