Fleetio
Growth Marketing Manager
Remote - USA
Sponsorship not specifiedDetected 5 days ago
RailsA/B TestingSEOSEMGoogle AdsContent MarketingGrowth MarketingPerformance MarketingOutbound SalesForecastingResearch
About the role
- https://www.youtube.com/watch?v=YoXyXTFWbkg
Responsibilities
- Own and scale paid acquisition programs
- Lead Fleetio's paid search and paid social strategy across platforms including Google Ads, LinkedIn, Meta, YouTube, and emerging channels
- Partner closely with external paid media agencies to guide strategy, evaluate performance, prioritize experimentation, and ensure strong execution against pipeline goals
- Drive efficient pipeline growth while balancing CAC, conversion rates, lead quality, and revenue impact
- Manage and optimize six-figure monthly media investments with a strong focus on forecasting, efficiency, and scalability
- Build and maintain scalable evergreen campaign structures while continuously testing new audiences, messaging, and creative approaches
- Drive SEO and organic growth initiatives
- Partner with Fleetio's SEO agency and internal content teams to evolve and execute our organic growth strategy
- Lead integrated growth campaigns
- Partner cross-functionally to support fully integrated campaign launches across paid, organic, content, events, and outbound motions
Requirements
- 5+ years of hands-on experience in B2B SaaS growth marketing, demand generation, or performance marketing
- Deep expertise managing paid search and paid social campaigns at scale, including six-figure media budgets
- Strong understanding of SEO strategy, organic growth, and search intent optimization
- Proven experience managing and holding external agencies accountable across paid media and/or SEO programs
- Ability to balance strategic oversight with hands-on channel knowledge and performance analysis
Benefits
- Multiple health/dental coverage options (100% coverage for employee, 50% for family)
- Vision insurance
- Incentive stock options
- Parental leave - birthing parent (16 weeks paid) non-birthing (4 weeks paid)
- FSA & HSA options
- Short and long term disability (short term 100% paid)
- Wellbeing fund - $150 quarterly
- Business expense stipend - $125 quarterly
- Mac laptop + new hire equipment stipend
- PTO - 4 weeks (increases at year two!)
Company info
- Fleetio overview video: https://www.youtube.com/watch?v=YoXyXTFWbkg
- Our careers page: https://www.fleetio.com/careers
- We're looking for a modern growth marketer who blends performance marketing expertise with strategic thinking, experimentation, and operational rigor.
- You know how to scale pipeline through paid search, paid social, and SEO while balancing efficiency, attribution, and long-term growth.
- You're equally comfortable rolling up your sleeves inside ad platforms as you are leading agency relationships, evaluating strategy, and driving accountability across external partners.
- You understand how growth marketing fits into the broader revenue engine-from campaign strategy and lead flow to conversion optimization and lifecycle impact.
- As Fleetio's next Growth Marketing Manager, you'll help drive the evolution of our paid and organic acquisition engine while partnering closely with our SEO and paid media agencies to maximize performance, improve operational efficiency, and accelerate pipeline growth.
Equal opportunity
- If you have a disability or a special need that requires an accommodation to fill out the online application, please let us know by calling (205) 718-7500.
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This listing is sourced directly from Fleetio's careers page and normalized into a canonical job model.