Mars Inc.
Brand Manager - eCommerce and Brand Building
USA-Tennessee-Franklin · Senior
Sponsorship not specifiedDetected 4 hours ago
NegotiationCommunicationProblem Solving
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odds of building a lasting career here
34Risky
Cap-exempt (no lottery)0
Sponsors this role68
Entry-level history0
PERM / green-card track0
Lottery odds40
Fits your clock70
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About the role
- In this highly visible role, you will act as a strategic growth accelerator, managing the business end-to-end, leading a core brand segment holistically or pioneering white-space expansion through innovative new business development.
Responsibilities
- Join us to connect cross-functional teams, unlock new growth opportunities, and deliver on our most ambitious brand and eCommerce goals!
- Own and grow a designated portfolio, delivering on share, revenue, and profit objectives by managing the business end-to-end across the full marketing mix (Product, Price, Place, and Promotion).
- Partner closely with Brand Directors and the Connected Commerce VP to develop and execute a cohesive growth strategy that builds brand equity while accelerating eCommerce performance.
- Lead comprehensive, digital-first demand generation strategies that drive brand awareness, traffic, conversion, recruitment, and household penetration.
- Collaborate with Sales Omni Activation Managers, Shopper Activation Managers, and the Marketing Operations team to build and execute integrated brand campaigns and omnichannel activations.
- Join a purpose driven company, where we're striving to build the world we want tomorrow, today.
Nice to have
- Bachelor's degree required
- business, marketing, analytics, economics, or a related field is preferred.
- 5-10 years of experience spanning Brand Management, eCommerce, Sales, and Digital Marketing, with a proven track record of driving brand equity and growing digital market share.
- Strong understanding of consumer-packaged goods (CPG) industry dynamics, holistic brand building, and retail execution across both pure-play and omnichannel environments.
- Advanced analytical and problem-solving skills, with the ability to translate consumer and shopper data into actionable insights.
- Translate holistic consumer insights, eCommerce shopper behavior, and market trends into actionable brand growth strategies.
Skills
- Strong financial acumen, negotiation skills, and strategic planning capabilities.
- Excellent communication, executive presentation, and relationship management skills.
Compensation
- An industry competitive salary and benefits package, including company bonus.
Benefits
- Best-in-class learning and development support from day one, including access to our in-house Mars University.
Company info
- Reporting to the Portfolio Marketing VP, we are hiring a Brand Manager - eCommerce and Brand Building, who is responsible for leading the holistic strategy for a defined pet nutrition portfolio.
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This listing is sourced directly from Mars Inc.'s careers page and normalized into a canonical job model.