Mars Inc.

Mars Inc.

Brand Manager - eCommerce and Brand Building

USA-Tennessee-Franklin · Senior

Sponsorship not specifiedDetected 4 hours ago
NegotiationCommunicationProblem Solving

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odds of building a lasting career here

34Risky
Cap-exempt (no lottery)0
Sponsors this role68
Entry-level history0
PERM / green-card track0
Lottery odds40
Fits your clock70

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About the role

  • In this highly visible role, you will act as a strategic growth accelerator, managing the business end-to-end, leading a core brand segment holistically or pioneering white-space expansion through innovative new business development.

Responsibilities

  • Join us to connect cross-functional teams, unlock new growth opportunities, and deliver on our most ambitious brand and eCommerce goals!
  • Own and grow a designated portfolio, delivering on share, revenue, and profit objectives by managing the business end-to-end across the full marketing mix (Product, Price, Place, and Promotion).
  • Partner closely with Brand Directors and the Connected Commerce VP to develop and execute a cohesive growth strategy that builds brand equity while accelerating eCommerce performance.
  • Lead comprehensive, digital-first demand generation strategies that drive brand awareness, traffic, conversion, recruitment, and household penetration.
  • Collaborate with Sales Omni Activation Managers, Shopper Activation Managers, and the Marketing Operations team to build and execute integrated brand campaigns and omnichannel activations.
  • Join a purpose driven company, where we're striving to build the world we want tomorrow, today.

Nice to have

  • Bachelor's degree required
  • business, marketing, analytics, economics, or a related field is preferred.
  • 5-10 years of experience spanning Brand Management, eCommerce, Sales, and Digital Marketing, with a proven track record of driving brand equity and growing digital market share.
  • Strong understanding of consumer-packaged goods (CPG) industry dynamics, holistic brand building, and retail execution across both pure-play and omnichannel environments.
  • Advanced analytical and problem-solving skills, with the ability to translate consumer and shopper data into actionable insights.
  • Translate holistic consumer insights, eCommerce shopper behavior, and market trends into actionable brand growth strategies.

Skills

  • Strong financial acumen, negotiation skills, and strategic planning capabilities.
  • Excellent communication, executive presentation, and relationship management skills.

Compensation

  • An industry competitive salary and benefits package, including company bonus.

Benefits

  • Best-in-class learning and development support from day one, including access to our in-house Mars University.

Company info

  • Reporting to the Portfolio Marketing VP, we are hiring a Brand Manager - eCommerce and Brand Building, who is responsible for leading the holistic strategy for a defined pet nutrition portfolio.

This listing is sourced directly from Mars Inc.'s careers page and normalized into a canonical job model.