Newton Research

Principal Product Manager – Agentic Media Measurement

Greater Boston Area · Principal

Sponsorship not specified$180k-$230kDetected 89 days ago

Machine LearningData ScienceLLMsAgentic AIStatisticsA/B TestingProduct ManagementProduct StrategySEMCustomer SuccessResearchCommunication

About the role

As Principal Product Manager - Agentic Media Measurement, you will own the strategy, roadmap, and execution of Newton's measurement and insights platform-the analytical engine that proves media works and tells brands where to invest next. Your work will sit at the intersection of causal inference, Bayesian modeling, and modern AI, turning complex marketing science into products that deliver clear, defensible answers to the questions CMOs and media teams ask every day.
You will lead the product direction for Newton's Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and cross-channel measurement capabilities, working hand-in-hand with our data science team to translate advanced statistical and causal AI techniques into intuitive, scalable products. You will collaborate directly with brand marketers, agency measurement leads, and senior executives at our customers and partners to deeply understand how measurement drives real media decisions-and where current solutions fall short.
This role is not about shipping dashboards-it's about building the measurement intelligence layer that makes autonomous media optimization possible, from foundational methodology to market-defining product experiences.

Partner closely with data science to shape modeling approaches-including Bayesian MMM, causal inference (e.g., PCMCI+), adstock modeling, and incrementality frameworks-ensuring methodological rigor translates into usable, trustworthy products
Own the end-to-end product lifecycle-from concept to launch to iteration-tracking KPIs, model performance metrics, and usage analytics to inform prioritization
Collaborate with marketing, sales, and customer success on positioning, packaging, and GTM plans that differentiate Newton's measurement story and accelerate adoption
Lead cross-functional squads, driving crisp execution in an Agile product development lifecycle
5+ years of product management experience, with 2+ years building measurement, analytics, or AI/ML products at scale

Experience with multi-channel media environments-understanding how paid search, social, programmatic, CTV, retail media, and offline channels interact in a measurement framework

Strong ability to define, communicate, and execute a product vision across business and technical stakeholders
Lead the product vision and roadmap for Newton's agentic measurement offerings and models, spanning MMM, MTA, incrementality testing, and cross-channel insights

Principal Product Manager - Agentic Media Measurement
Company Description
Newton Research is a fast-growing software start-up founded by repeat entrepreneurs and well-funded by blue chip venture capital firms.
We are building the next generation of the closed loop media lifecycle, developing AI agents that leverage the latest in LLMs and generative AI with specialized knowledge.
Our products generate actionable business insights for our customers and partners, assisting in each step of the media planning, buying and measurement lifecycle.
Rapid-prototype new measurement features and insight experiences, demo them to customers weekly, and iterate relentlessly based on quantitative usage data and qualitative feedback
Excellent written and verbal communication skills-you simplify complexity, influence customers, and inspire teams

This listing is sourced directly from Newton Research's careers page and normalized into a canonical job model.