WeightWatchers
Senior B2B Marketing Manager
United States - Remote · Senior
Sponsorship not specified$140k-$155kDetected 11 days ago
Email MarketingMarketing AnalyticsHubSpotSalesforceMarketoCRMSalesLead GenerationResearchLeadershipCommunicationMentoringWriting
About the role
- WeightWatchers is a global digital health company.
- WeightWatchers is a global digital health company and the world's #1 doctor-recommended, clinically studied behavioral weight health program.
- As the science of weight health rapidly evolves, so does WeightWatchers.
Responsibilities
- Demand Generation & Lead Nurturing
- Manage multi-channel demand generation campaigns via email marketing, LinkedIn, paid media, webinars, and industry events
- Develop and optimize CRM journeys in platforms such as HubSpot or Salesforce Marketing Cloud to move prospects through the B2B funnel
- Track, analyze, and report on lead generation KPIs, pipeline contribution, and campaign ROI
- Partner closely with the commercial sales team to ensure marketing and sales alignment on target segments, messaging cadences, and account-based marketing (ABM) strategies
- Develop high-impact B2B content including white papers, case studies, ROI calculators, sales decks, email sequences, and landing pages that communicate clinical outcomes and business value in conjunction with our agency partners
- Partner with clinical and research teams to translate data (e.g., 21% average body weight reduction at 12 months) into compelling proof points for B2B buyers
- Develop event-specific materials, speaking proposals, and post-event lead nurture campaigns
- Proven track record of building and executing demand generation programs that drive measurable pipeline and revenue
- At WeightWatchers, our mission is to build a worldwide community connected by healthy habits.
Requirements
- Bachelor's degree in Marketing, Business Administration, Communications, or related field
- Proficiency with marketing automation platforms (HubSpot, Marketo, or Salesforce Marketing Cloud) and CRM tools
- Familiarity with ABM (Account-Based Marketing) strategies and tools
- Data-driven mindset with experience in marketing analytics and reporting
Compensation
- This role is also eligible for a comprehensive benefits package and annual bonus program.
- $140,000 - $155,000 USD
- WeightWatchers complies with all applicable Rhode Island Workers' Compensation laws (Chapters 29-38 of the R.I. General Laws).
- Eligible employees are covered by worker's compensation insurance for work-related injuries or illness.
Benefits
- By combining these clinical breakthroughs with our digital-first community, we are uniquely positioned to lead the future of weight health care.
- WeightWatchers for Business, the enterprise facing brand of WeightWatchers, delivers the value of WeightWatchers directly to employers and health plans.
- Our programs offer all of the benefits of WeightWatchers, packaged as population health benefits.
- The B2B Marketing Manager will be the strategic and executional engine behind WeightWatchers for Business's go-to-market efforts targeting employers, health plans, and payer organizations.
- This individual will craft compelling narratives and campaigns around employer-sponsored weight health - translating complex clinical offerings into clear business value for decision-makers.
- Support the development of the B2B marketing strategy to drive pipeline and revenue growth across employer, payer, and health plan segments
- Identify and segment target accounts (mid-market to enterprise employers, benefits consultants, health plan partners) and develop tailored messaging for each audience
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This listing is sourced directly from WeightWatchers's careers page and normalized into a canonical job model.