Ascenda Loyalty

VP Lifestyle Content, Business Development

New York, United States, USA · Vp

Sponsorship not specifiedDetected 121 days ago

ExpressData ScienceContent MarketingBusiness DevelopmentPublic Speaking

About the role

You'll be creating from scratch, not inheriting a playbook.
The brief will evolve, the verticals will expand, and the model will shift as we learn.

Responsibilities

Ascenda offers a unique opportunity to build a new product category within an established, high-growth platform.
You'll have the backing of world-class infrastructure and issuer relationships and the mandate to build something that doesn't yet exist.
The world's leading financial players leverage Ascenda's rewards infrastructure to drive customer acquisition, usage, and retention.
As VP, Lifestyle Content Business Development, you will own the merchant side of this business.
This puts the onus on the financial institution to design a strong value proposition and operate effective lifecycle marketing - with variable and uncertain outcomes.

Requirements

The rewards platform then indicates the incentive investment required to achieve those goals.

Benefits

We offer competitive compensation, flexible working, comprehensive benefits, and genuine career growth in a team that moves fast and values hands-on ownership.

Company info

Ascenda is a global technology company on a mission to power the growth of financial institutions and merchants with premium rewards propositions that are effortless to deploy and loved by end users.
They include well-known global brands such as American Express, HSBC and Standard Chartered, dozens of local top-tier banks such as Capital One, ANZ, HDFC and ICBC, and successful challenger brands such as Revolut, Brex and Virgin Money (see ascenda.com/customers for full list).
So far, Ascenda has transformed the industry by: Bringing it all together: unifying the many fragmented elements needed for a world-class rewards proposition (points bank, campaign engine, travel portal, points transfer, pay with points, card-linked-offers, etc.) into a simple 'all-in-one' solution.
Making it ultra-accessible: world-class rewards are now available to any financial institution of any size because Ascenda has made it so simple, so fast-to-deploy and so affordable.
This has unlocked access for financial brands who were previously unable to consider a high-calibre rewards proposition due to the overbearing complexity and/or cost, opening up new client segments for Ascenda including emerging banks, fintechs and other non-bank financial providers.
Next up, Ascenda is further shifting the paradigm of customer engagement in financial services, making the competition irrelevant and growing the addressable market across these five dimensions: Breaking the decade-long enterprise software cycle Today, the choice of rewards platform is generally a big hairy senior management decision or RFP for financial institutions, and once implemented remains stuck in place for years.
Ascenda sees a future where any marketing manager can easily test a one-time tactical incentive with zero overhead or downside on its platform.
1) Shifting from selling software to selling guaranteed customer outcomes Today, rewards platforms provide the mechanics for operating incentives, but not the brains.
Ascenda sees a future where clients simply input their customer data and desired behaviors.
Intelligently setting the optimal value prop and campaign strategies to get there.
2) Tapping into hundreds of millions in incentive $s from non-card financial products Today, the rewards program is generally owned by the cards team, while other product areas (e.g. deposits, lending, investments, insurance) are still using "random" ad-hoc incentives like cash rebates, prize draws, physical gifts - which are entirely generic and unpersonalized.

Equal opportunity

Ascenda is an equal opportunity employer committed to a diverse and inclusive workplace.

Visa & Work Authorization

Company Headlines Backed by Visa, Inc

Apply directly at Ascenda Loyalty →Create a free account for alerts like this View Ascenda Loyalty immigration profile

This listing is sourced directly from Ascenda Loyalty's careers page and normalized into a canonical job model.