Maple
Senior Lifecycle Marketing Manager
Toronto, Ontario · Senior · Full-time
Sponsorship not specifiedDetected 7 days ago
SQLRESTA/B TestingProject ManagementHubSpotSalesforceCRMGrowth MarketingBusiness DevelopmentAuditingRecruitingEpicCollaboration
About the role
- In your first 90 days, you'll get to know Maple's lifecycle marketing inside and out - auditing every existing program, reviewing funnel performance, and pressure-testing our segmentation, testing roadmap and measurement frameworks.
- Success shows up in the numbers - new user to paying member conversion, onboarding completion, retention, churn, LTV and revenue attributable to lifecycle.
- 7+ years of lifecycle, CRM, retention or growth marketing experience
Responsibilities
- You'll continue building out lifecycle programs behind our newer service lines, ship a few quick-win optimizations to onboarding and retention.
- Over your first 12-18 months, you'll build the scalable processes, playbooks and reporting infrastructure that turn lifecycle into a repeatable growth engine.
- You'll partner with Product to influence the member experience, launch lifecycle campaigns behind new products and service offerings, and use behavioural insights to shape roadmap decisions across the business.
Requirements
- Deep hands-on experience with marketing automation platforms - Braze, Iterable, Salesforce Marketing Cloud,
Nice to have
- Subscription business experience
- SQL or advanced analytics experience
- Familiarity with customer data platforms (CDPs) and customer journey orchestration tools
- Play to your strengths.
- Finding the right fit goes both ways - so this section is yours to complete.
- When you join, you'll add the unique strengths you bring that aren't captured above.
- That's why we take care of them.
- Care starts on day one
Skills
- Sharp cross-functional collaboration and stakeholder skills - you know how to bring people along
Compensation
- We encourage open conversations about pay.
- If you have questions about how compensation works at Maple, you're welcome to ask at any point in the interview process.
- $130,000 - $150,000
- Enjoy the flexibility to work internationally in eligible countries for up to five days per year
- An annual budget built for your growth and well-being.
Benefits
- Use it for professional development, wellness expenses or a one-time boost to your retirement savings.
- Health days: Life happens.
- We provide 10 dedicated days for rest, medical appointments or caregiving, so you can show up at your best
- Group retirement savings plan: We're here for the long haul.
- Invest in your future with our group retirement plan
- Vacation: 4 weeks
This listing is sourced directly from Maple's careers page and normalized into a canonical job model.