Wpromote

Senior Director, Data Strategy

Remote, United States · Director

Work authorization required$170k-$195kDetected 55 days ago

Data AnalysisData EngineeringData ScienceProject ManagementPerformance MarketingSalesExcelLeadershipCommunicationCollaborationProblem Solving

About the role

The Senior Director of Data Strategy oversees and guides our Data Strategy team, architecting the data capture, measurement, and analytics needs for Wpromote's enterprise clients.
Evangelize measurement methods and solutions: Educate clients on technology, privacy, and data capture.

The Data Strategy team acts as the central resource & lead for Digital Strategy & Analytics engagements with clients.
Director of Data Strategy will lead Wpromote's Data Strategy team, architecting data and measurement solutions for enterprise clients.
Partner with a cross-functional team of exec-level leaders across Client & Media Strategy, Data Strategy & Analytics leaders to deliver scalable, high-quality, cross-channel data solutions and service experiences quickly to clients and their teams from across Analytics Engineering, Analytics Management, Data Engineering, Reporting Solutions, and Data Analysis
Define challenges, build solutions, and guide clients toward better measurement while remaining hands-on in the delivery of client-facing solutions
Deliver best-in-class solutions and insights for data-driven decisions
Lead client engagements and strategy: Define challenges, build solutions, and guide clients toward better measurement while remaining hands-on in the delivery of client-facing solutions

Defining new processes & resources required to optimize team performance and provide predictable, scalable delivery of solutions to our clients.
12+ years of experience leading data strategy and analytics teams.
Experience working with Digital Marketing decision-makers & breaking down complex topics to ensure comprehension across stakeholders with a wide range of measurement knowledge.
Comprehensive knowledge of the digital measurement ecosystem, including but not limited to Media Performance Measurement (MMM, MTA, Incrementality)
The ability to work in a team structure and foster collaboration
The ability to distill complex information and present it to senior and C-suite level executives.

Previous experience in a client-facing role at a performance marketing agency.
A strong public image within the Digital Marketing & Analytics community, and be involved in conversations focused on advancing Digital Measurement solutions.
Experience with measurement solutions utilized within other (non-digital marketing) industries.
Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment.
We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.
Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws.
A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.
Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9.

Trends, technologies, methodologies, and client challenges.
Continue to enhance the Data Strategy and Analytics team's menu of services
Deep understanding of digital measurement: Trends, technologies, methodologies, and client challenges.

Extended Holiday break (Winter)
Flexible schedules
100% paid parental leave
Medical, Dental, Vision, Life, Pet Insurance
Sponsored life insurance
Short Term Disability insurance and additional voluntary insurance
The total compensation package for this role will include benefits (listed above) and an annual performance bonus.
This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance.
Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.

At Wpromote, we believe that great work is only possible with great people.
As a Best Place to Work according to both Ad Age and Glassdoor and Adweek's Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what's possible in marketing.

This listing is sourced directly from Wpromote's careers page and normalized into a canonical job model.