Socure
Head of Digital Marketing & AI-Driven Growth
Hub - San Francisco · Senior
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About the role
- Socure is consistently cited in AI-assistant answers for our priority categories, with a measurable, rising share of voice against named competitors.
- Digital channels source and influence a clearly larger share of qualified pipeline, with attribution leadership trusts.
- At least one agentic lifecycle program and one signal-to-content workflow are live, producing work weekly, with documented review and quality controls.
Requirements
- 10+ years in digital marketing, including leading teams and owning multi-channel budgets, ideally in B2B SaaS, fintech, or another complex, high-consideration sale.
- Experience shipping a personalized or adaptive web experience and running a disciplined testing program on it.
- Experience marketing to banks, fintechs, or other regulated industries.
- Experience with tools in our orbit, such as Salesforce, Marketo, 6sense, Clay, Apollo, AirOps, Ahrefs, or Mixpanel.
- A track record of building AEO/GEO programs, with examples of how you measured and moved AI-assistant visibility.
- Deep paid media expertise across Google, LinkedIn, and programmatic, plus hands-on experimentation with AI-native ad formats.
- Experience building agentic or AI-driven lifecycle and personalization programs on a modern stack (marketing automation, CDP or intent data, enrichment, orchestration).
- Hands-on fluency with AI tooling: LLMs, agent frameworks, workflow automation, and AEO and enrichment platforms. You can build a working prototype yourself.
- Strong analytical and attribution chops, with the credibility to present pipeline impact to a CMO and executive team.
- Sound judgment on brand, accuracy, compliance, and data privacy for AI-generated content and automated decisions, especially with regulated buyers.
- A leader who develops people and can bring a team through a real change in how work gets done.
- A public body of work: writing, talks, or open-sourced workflows on AEO or agentic marketing.
Nice to have
- Answer engine and organic discovery (AEO + SEO).
- Make Socure the answer when buyers ask AI assistants about identity verification, fraud prevention, KYC, and onboarding risk.
- Structure our content, data, and third-party footprint so models understand and trust us.
- Paid media wherever buyers ask questions.
- Use AI for targeting, creative variation, bid strategy, and budget reallocation, and know when to override it.
- Agentic lifecycle marketing.
- Replace static nurture streams with agent-driven lifecycle programs that read buying signals (product usage, intent data, engagement, firmographic change) and respond with the right message, channel, and timing.
- The adaptive website.
This listing is sourced directly from Socure's careers page and normalized into a canonical job model.