Airwallex
Manager, Paid Media
US - San Francisco · Exec
Sponsorship not specifiedDetected 40 days ago
SQLData VisualizationStatisticsFigmaProject ManagementSEMGoogle AdsMeta AdsHubSpotSalesforceMarketoGoogle AnalyticsCRMForecastingBudgetingExcelCommunicationCollaboration
About the role
- We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones.
- By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market.
- Our team is passionate about telling the Airwallex story and supporting the company's growth and success.
Responsibilities
- We're seeking a data-driven and creative Paid Media Manager to plan, execute, and optimize digital campaigns across global paid channels.
- You'll own the performance, strategy, and day-to-day management of paid search, paid social, and display campaigns that drive acquisition, pipeline growth, and ROI.
- You'll be instrumental in building the frameworks, insights, and best practices that power our global demand generation engine.
- Develop and execute multi-channel paid media strategies (SEM, paid social, programmatic/display, YouTube, retargeting) aligned with funnel goals and business priorities.
- Own budget planning, forecasting, and pacing to meet CAC, ROAS, and pipeline targets.
- Build and manage paid campaigns end-to-end: keyword/audience selection, ad copy, creative testing, and bid strategy.
- Continuously optimize for performance, leveraging testing frameworks (A/B, multivariate, holdout experiments) to improve CTR, CVR, and CPL.
- Manage and QA all campaign builds following standardized naming conventions and governance frameworks.
- Partner with Creative and Content to develop ad variations tailored to audience segments and funnel stages.
- Collaborate with Analytics and RevOps to ensure visibility into lead quality, pipeline contribution, and ROI.
Requirements
- 5+ years of experience managing paid media programs in B2B SaaS, fintech, or e-commerce environments.
- Deep hands-on expertise in Google Ads, LinkedIn Ads, and Meta Ads
- Proven success optimizing campaigns for pipeline, ROI, and LTV:CAC efficiency.
- Experience with marketing automation and CRM systems (Marketo, HubSpot, Salesforce).
- Bachelor's degree in Marketing, Business, Statistics, Computer Science, or a related field.
Nice to have
- Experience working in global or multi-regional organizations.
- Familiarity with MMPs, MMMs, and incrementality frameworks.
- Experience working with creative automation or collaboration tools (Smartly, Figma, Asana).
- Comfort with SQL or data querying for advanced performance analysis (nice-to-have).
- APPLICANT SAFETY POLICY: FRAUD AND THIRD-PARTY RECRUITERS
- All official communication will come from an @airwallex.com http://airwallex.com email address.
- Please apply only through careers.airwallex.com http://careers.airwallex.com or our official LinkedIn page.
- Airwallex does not accept unsolicited resumes from search firms/recruiters.
Company info
- The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns.
Equal opportunity
- Airwallex is proud to be an equal opportunity employer.
- We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent.
- We don't regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions.
- If you have a disability or special need that requires accommodation, please let us know.
Visa & Work Authorization
- Rowe Price, Visa, Mastercard, Robinhood Ventures, Sequoia, Salesforce Ventures, DST Global, and Lone Pine Capital, Airwallex is leading the charge in building the global payments and financial platform of the future.
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