Risepoint
Senior Digital Optimization Manager
US - Remote, USA · Senior
Sponsorship not specifiedDetected 62 days ago
Machine LearningA/B TestingUX ResearchSEOGoogle AnalyticsLead GenerationResearch
About the role
- This role is best suited for someone who enjoys problem diagnosis and test ideation, not just managing experimentation tools or running pre-defined tests.
- Translate insights into clear recommendations. - Contribute to scaling optimization practices, testing wins, templates, and playbooks across the university portfolio.
Responsibilities
- Lead day-to-day CRO and experimentation execution across partner microsites and landing pages (A/B tests, personalization, journey tests).
- Own the testing backlog and execution: identify opportunities, develop hypotheses, prioritize tests. Create test strategies and briefs. Build WISYWIG no-code tests in web experimentation platform. Manage execution from concept to readout.
- Partner with SEO/AEO, UX, Content, Creative, Analytics, and Paid teams to ensure optimization efforts are aligned with discovery, design, and brand guidelines.
- Use behavioral signals (drop-off, hesitation, rage clicks, form friction) to diagnose UX issues and design meaningful tests.
- Support identification and rollout of personalization use cases, including audience segmentation and next-best-action recommendations.
- Support test planning and execution of site migrations as needed.
- A consistent, high-quality testing program is running across priority partners with clear hypotheses and outcomes.
- Increased testing velocity and throughput across the partner portfolio.
- Measurable lift in conversion and lead performance attributable to optimization efforts.
- Proven ability to turn data into actionable insights that drive conversion and business impact.
Requirements
- We primarily work with regional universities, helping them develop and grow their high-ROI, workforce-focused online degree programs in critical areas such as nursing, teaching, business, and public service.
Benefits
- Familiarity with personalization platforms, audience segmentation, and machine learning-driven optimization.
- Background in higher education, OPM, lead generation, or similarly complex digital environments.
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