BambooHR
VP, Revenue Marketing
Utah | Hybrid · Vp · Contract
Sponsorship not specifiedDetected 2 days ago
A/B TestingGrowth MarketingPerformance MarketingSalesPipeline ManagementOutbound SalesForecastingEmployee RelationsHRISLeadershipCommunicationProblem SolvingMentoring
About the role
- Please Note: This is a Utah-based hybrid position which will require some regular in-office days each week.
- Additionally, employment with BambooHR is contingent on passing both a background and credit check.
- We're leaning into intelligent tools to streamline our workflows, giving us more time for high-impact innovation.
Responsibilities
- Lead and develop leaders and teams across Web, Lifecycle Marketing, Performance Marketing, and Mid-Funnel & Channel Programs.
- Recruit, hire, develop, and retain high-performing marketing talent.
- Oversee department planning, resource allocation, organizational design, and budget management.
- Own BambooHR's revenue marketing strategy and pipeline generation performance across the full customer acquisition funnel.
- Lead BambooHR's transition from a traditional inbound-led demand model to a diversified, AI-first revenue generation engine.
- Develop and execute strategies that improve performance across mid-funnel and bottom-funnel conversion points, including nurture, outbound, partner-generated pipeline, paid media, and lifecycle programs.
- Define and implement the organization's AI-powered demand generation strategy, leveraging emerging technologies, automation, predictive analytics, and agentic workflows to improve efficiency and effectiveness.
- Partner closely with Sales, SDR, Partnerships, Revenue Operations, and Product leaders to improve funnel conversion, pipeline velocity, and revenue outcomes.
- Drive adoption of modern revenue technologies and AI-enabled workflows that improve how marketing teams operate, execute, measure, and scale.
- Lead development of BambooHR's future-state demand generation capabilities, including AI-mediated discovery, emerging growth channels, partner ecosystems, and scalable outbound programs.
Requirements
- 12+ years of progressive experience in demand generation, revenue marketing, growth marketing, or related leadership roles.
- Proven experience leading revenue marketing organizations within B2B SaaS or other high-volume B2B environments.
- Deep expertise in modern marketing technology, revenue operations, marketing automation, attribution, analytics, and demand generation systems.
- Strong understanding of how AI is transforming buyer behavior, digital discovery, customer acquisition, and revenue generation.
- Experience leading organizations through significant transformation, organizational change, and evolving market conditions.
- Experience with AI-search visibility, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), or emerging discovery channels.
- Experience with self-service, product-led growth, or digital commerce models.
Nice to have
- Bachelor's degree in Marketing, Business, Communications, or a related field required.
- MBA or advanced degree not required, but a plus.
Compensation
- Manage annual marketing investments exceeding $50M and ensure disciplined allocation of resources against company objectives.
Benefits
- Establish forecasting rigor, pipeline management processes, and performance reporting that provide executive visibility into pipeline health, risks, and opportunities.
- Comprehensive health, life, and disability insurance
- Generous leave policies that include 4 weeks of vacation, 12 company holidays, parental leave, and volunteer time off so you can enjoy quality of life
Company info
- At BambooHR, we're building something different: we're building a people intelligence platform that transforms HR and sets people free to do great work!
- We're a proven market leader driving innovation while building lasting success through thoughtful, sustainable growth.
- Here, you'll find a place that champions growth: both professional and personal, both individual and collective.
- We invest in potential, giving you the space to stretch your capabilities and turn good ideas into reality while providing the safety net of a supportive, values-driven culture.
- Our approach combines meaningful work with meaningful lives, offering competitive benefits, professional development, and the flexibility to thrive both in and outside the office.
- What sets us apart isn't just what we do, but how we do it: with openness, integrity, and a shared commitment to doing the right thing.
- Join us in creating HR software that makes work better for everyone, while we make work better for you.
- BambooHR is committed to the full inclusion of all qualified individuals and will ensure that persons with disabilities are provided reasonable accommodations throughout the hiring process.
- If you would like to request accommodations, please let your recruiter know.
- BambooHR is An Equal Opportunity Employer--M/F/D/V
- Because our team members are trusted to handle sensitive information, we require all candidates that receive and accept employment offers to complete a background check before being hired.
- Our process utilizes AI as an assistant to efficiently process and analyze candidate data.
- Recruiters and hiring managers maintain full oversight and accountability, ensuring that all final selection and rejection decisions are human-made and based solely on objective job qualifications.
- See our AI Guidelines for Candidates for details on how BambooHR uses AI in recruiting, how we expect candidates to use AI, and what is not allowed.
- with openness, integrity, and a shared commitment to doing the right thing.
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This listing is sourced directly from BambooHR's careers page and normalized into a canonical job model.