Care Scout

Lifecycle Marketing Specialist

Richmond, Virginia

Sponsorship not specified$10k-$15kDetected 2 hours ago

Data VisualizationLLMsA/B TestingEmail MarketingGoogle AnalyticsCRMCommunicationOrganizational Skills

About the role

This role is ideal for a strong executor who is detail-oriented, analytically minded, and comfortable operating within marketing automation platforms.
This role will have meaningful ownership over execution, QA, and optimization, with pathways to increased responsibility over time.
Monitor campaign performance metrics including open rates, click-through rates, conversion rates, unsubscribe rates, deliverability, and downstream customer actions.

This role will work in close partnership with the lifecycle marketing lead and cross-functional partners to build, deploy, and improve campaigns across channels such as email, SMS, direct mail, and other customer engagement touchpoints.
Collaborate closely with the lifecycle marketing lead to implement broader lifecycle marketing strategies and campaigns.
Build, QA, schedule, and deploy lifecycle campaigns across email, SMS, direct mail, and other customer engagement channels.
Support the creation and optimization of automated journeys that drive onboarding, engagement, conversion, retention, re-engagement, and advocacy.

2-4 years of hands-on experience executing lifecycle marketing, CRM, email marketing, marketing automation, and customer engagement campaigns.
Strong working knowledge of core lifecycle marketing metrics including open rate, click-through rate, conversion rate, unsubscribe rate, deliverability, engagement, retention, and churn.
Experience supporting audience segmentation, list management, suppression logic, consent rules, and campaign eligibility requirements.
Experience supporting A/B testing and lifecycle optimization efforts.
Demonstrated experience building or supporting campaigns in platforms such as Iterable, and Microsoft Dynamics, or similar tools.
Strong copy instincts and an eye for clear, customer-centered, performance-oriented messaging.
Experience building or QA'ing email templates, journey logic, personalization tokens, links, rendering, and campaign deployments.
Comfortable operating in DTC, B2B2C, and B2B environments.
Experience working in regulated industries such as healthcare, insurance, financial services, or long-term care is a plus.
Excellent organizational skills with strong attention to detail, QA discipline, and follow-through.
Ability to manage multiple priorities in a fast-paced environment while maintaining accuracy and documentation.

Analytical mindset with experience using tools such as Google Analytics, Mixpanel, Power BI, CRM reporting, or platform-native reporting.

We're creating a new experience for care seekers and their families, bringing together long-term care options, non-healthcare resources, education, and human support into one place.

We are the children, siblings, neighbors, and friends of those navigating the fragmented and confusing system of long-term care.
Our team is ferociously curious and relentless in our pursuit of a better system - and we are deeply committed to a sense of belonging for all, in all phases of life.
We work hard, we have fun, we care about each other, and we share the mission.
We are seeking a Lifecycle Marketing Specialist to support the execution, optimization, and scaling of lifecycle marketing programs across the customer journey.

This listing is sourced directly from Care Scout's careers page and normalized into a canonical job model.