Soci
Vice President, Brand and Market Strategy
Toronto, Canada (Remote); Vancouver, Canada (Remote) · Exec · Full-time
Sponsorship not specified$190k-$250kDetected 6 days ago
Content MarketingStrategic CommunicationsBrand StrategySalesCustomer SuccessResearchLeadershipCommunicationMentoring
About the role
- You will define our market positioning, elevate our voice, and ensure everything from executive storytelling to product messaging ladders into a single, powerful story.
- This is a brand-led role (60%) with executive oversight of Product Marketing (40%).
- Within the range, individual pay is determined by factors such as job-related skills, experience, and relevant education or training.
Responsibilities
- Own SOCi's brand strategy, identity, and voice across all digital and offline touchpoints
- Lead and scale a high-performing brand and creative organization
- Own SOCi's earned and owned media strategy to build market authority and executive visibility
- Build and scale an always-on content engine that reinforces SOCi's narrative and engages enterprise buyers
- Partner with executive leadership to amplify SOCi's voice across social platforms, speaking engagements, and media
- Lead SOCi's communications strategy, including media relations, analyst engagement, and corporate messaging
- Ensure SOCi maintains a strong and differentiated voice in the market
- Lead and mentor the Product Marketing function, including a Sr. Director and team
- Partner with Product, Sales, Demand Generation, and Customer Success to ensure alignment across the full customer journey
Requirements
- 7+ years of B2B Product Marketing experience working in a fast-paced, high growth environment
- In depth, hands-on experience with all core product / solution marketing functions - positioning, pricing, packaging, GTM planning, sales enablement, marketing research, competitive intel and product launch
- Demonstrated ability to be both strategic and hands-on and juggle multiple initiatives with confidence and grace
- Excellent written and verbal skills, especially in the ability to distill the complex into simple, compelling messages that resonate
- Bachelor's degree in a related field
Skills
- Ensure consistency of narrative across brand, product, sales, and executive communications
- Brand Strategy & Experience
- Ensure a consistent and high-quality brand experience across digital channels, campaigns, events, and customer interactions
- Authority, Content & Earned Channel Strategy
- Define the role of key channels including LinkedIn, YouTube, blog/editorial, PR, and industry publications
- Oversee development of thought leadership programs, including proprietary research, data insights, and executive POVs
- Communications & Executive Visibility
Compensation
- SOCi expects to pay a base salary in the range of $190,000 - $250,000 CAD base plus bonuses/commission.
Benefits
- Comprehensive Benefits Package (full-time permanent, non-contract roles only)
- Health insurance plans, dental, and vision
- Wellness incentives
- Flexible Work Environment (full-time, non-contract roles only)
- Flexible paid time off
- Quarterly wellness days
Company info
- SOCi is redefining how multi-location enterprises achieve local and AI search visibility with the world's first agentic workforce. Built specifically for distributed brands, SOCi's Genius Agents™ act as a digital workforce, autonomously executing and optimizing marketing across search, social, reviews, and local discovery - ensuring every location is visible, discoverable, and growing in today's geo-driven landscape. Trusted by leading brands like Ford, Ace Hardware, and Liberty Tax, and recognized by Fast Company as one of the World's Most Innovative Companies, SOCi transforms marketing from software you manage into work that gets done - intelligently, consistently, and at scale.
- How You'll Make an Impact
- Market Narrative & Category Leadership
- Define and evolve SOCi's category narrative, positioning, and messaging architecture
- SOCi is redefining how multi-location enterprises achieve local and AI search visibility with the world's first agentic workforce.
- Built specifically for distributed brands, SOCi's Genius Agents™ act as a digital workforce, autonomously executing and optimizing marketing across search, social, reviews, and local discovery - ensuring every location is visible, discoverable, and growing in today's geo-driven landscape.
- Trusted by leading brands like Ford, Ace Hardware, and Liberty Tax, and recognized by Fast Company as one of the World's Most Innovative Companies, SOCi transforms marketing from software you manage into work that gets done - intelligently, consistently, and at scale.
- Shape how analysts, media, customers, and the market understand SOCi
This listing is sourced directly from Soci's careers page and normalized into a canonical job model.