lolablankets

Director of Merchandising

New York, NY · Director · Full-time

Sponsorship not specifiedDetected 54 days ago

Product ManagementPerformance MarketingLeadershipCommunicationOrganizational Skills

About the role

The ideal candidate has deep expertise in assortment strategy within a fast-growing, multi-channel DTC brand and possesses a strong balance of analytical rigor, consumer intuition, and cross-functional leadership.
Establish retail pricing strategies and margin architecture across new product initiatives.
Ensure all product specifications, merchandising details, and assortment data are accurately created and maintained within systems and development tools.

Partner with the Head of Product & Merchandising to define the assortment strategy across multiple product categories, identifying opportunities for growth, innovation, and building customer LTV.
Build and maintain line plans that support balanced assortments across key classifications, price points, and customer segments.
Partner closely with Design and Product Development to ideate and develop new product opportunities, tied directly to assortment strategy and strategic growth plans.
Partner with Finance and Planning to evaluate and size new product opportunities and growth initiatives.
Develop category hindsight and forward-looking recommendations to optimize productivity and inventory efficiency.
Partner with Brand Marketing, Performance Marketing, and Operations to develop comprehensive go-to-market strategies for product launches and seasonal drops.
Collaborate with Sourcing / Product Development to align product strategies with production capabilities and timeline requirements.
Support campaign planning with compelling product narratives and assortment positioning.
Identify opportunities to accelerate performance through pricing actions, marketing support, product refinements, or lifecycle management strategies.
Serve as a highly collaborative partner across Product, Design, Finance, Planning, Marketing, Operations, and Executive Leadership teams.

7+ years of merchandising experience leading categories at a fast-growing, multi-category, multi-channel DTC brand.
Strong understanding of assortment planning, pricing strategy, margin management, and product lifecycle management.
Proven track record developing and scaling commercially successful product assortments.
Experience partnering closely with Design, Product Development, Planning, and Marketing teams throughout the product creation process.
Strong analytical capabilities with experience leveraging sales performance, customer insights, and market trends to drive decisions.
Exceptional communication and influencing skills, with the ability to build consensus among senior stakeholders.
Entrepreneurial mindset with a proactive, solutions-oriented approach to leadership.
Highly organized and comfortable operating in a fast-paced, evolving environment.

Bachelor's degree in Merchandising, Business, Fashion, or related field preferred.

We are seeking a highly strategic and collaborative Director of Merchandising to lead category strategy from concept through go-to-market execution.

This listing is sourced directly from lolablankets's careers page and normalized into a canonical job model.