WGRZ
Account Executive
WTSP-TV Tampa · Part-time
Sponsorship not specifiedDetected 9 hours ago
SpringContent MarketingGoogle AnalyticsCRMSalesAccount ManagementBusiness DevelopmentLead GenerationNegotiationPerformance ManagementResearchCommunicationCollaborationPublic SpeakingMicrosoft Office
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16Unrated
Cap-exempt (no lottery)0
Sponsors this role0
Entry-level history0
PERM / green-card track0
Lottery odds40
Fits your clock70
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About the role
- About TEGNA TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most.
- With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television.
- This role is responsible for driving revenue growth through the sale of digital and television media solutions, including streaming and broadcast television, digital advertising, and content partnerships.
Responsibilities
- Sales & Revenue Generation: Drive sales by identifying and securing new business opportunities across multiple digital channels, including streaming, online video and display, and content marketing solutions.
- Client Relationship Management: Develop and nurture long-term relationships with clients, ensuring their marketing needs are met and identifying areas for upselling and cross-selling additional services.
- Consultative Selling: Provide consultative solutions to clients by understanding their business goals, analyzing market trends, and recommending tailored marketing strategies that drive results.
- Market Research & Lead Generation: Research industry trends and competitor offerings to develop a robust pipeline of prospective clients and stay ahead of market shifts.
- Campaign Management & Optimization: Collaborate with internal teams to ensure successful campaign execution, monitoring performance, and optimizing for maximum effectiveness and client satisfaction.
- Performance Management: Strategically use CRM and prospecting tools to manage and achieve quotas as it pertains to activity metrics and revenue goals.
- Drive sales by identifying and securing new business opportunities across multiple digital channels, including streaming, online video and display, and content marketing solutions.
- Develop and nurture long-term relationships with clients, ensuring their marketing needs are met and identifying areas for upselling and cross-selling additional services.
- Provide consultative solutions to clients by understanding their business goals, analyzing market trends, and recommending tailored marketing strategies that drive results.
- Market Research & Lead Generation:
Requirements
- 3+ years of experience in digital media sales, advertising, or a related industry
- Proven track record of meeting or exceeding sales targets in a competitive environment
- Strong understanding of digital marketing channels and industry trends, including programmatic, streaming media, display, video, social, and content marketing
- Ability to interpret data and analytics to provide actionable insights
- Excellent communication, negotiation, and presentation skills
- Self-motivated, with a passion for sales and digital media
- Must possess and maintain a valid driver's license and be able to travel locally to meet with clients and business partners as needed.
- Why Join Us? We offer a collaborative, high-energy environment where your contributions make an immediate impact. Join a forward-thinking team and drive the future of media sales with access to cutting-edge tools and resources.
Nice to have
- Proficient in CRM software and Microsoft Office Suite
- familiarity with ad management tools a plus
- Preferred Skills:
Skills
- Experience in working with business owners and/or agency clients
- Knowledge of streaming and digital media
- Familiarity with tools like Google Analytics, DSPs, and SSPs.
- Why Join Us?
- Salary: Competitive base + commission
Compensation
- Salary: Competitive base + commission
Benefits
- Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply.
- For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.
- TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.
Company info
- We are seeking a highly motivated and results-driven technology or digital media sales account executive to join our team.
- We offer a collaborative, high-energy environment where your contributions make an immediate impact.
- We are proud to be an
Equal opportunity
- EEO statement:
- equal opportunity employer.
- equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture.
- If you are in need of an accommodation in order to submit your application, please email askhr@tegna.com
Visa & Work Authorization
- lity, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law
This listing is sourced directly from WGRZ's careers page and normalized into a canonical job model.