TOMS

Director, Digital Experience & Conversion

US HQ · Director

Sponsorship not specified$180k-$190kDetected 29 days ago

A/B TestingUX ResearchUX DesignDesign SystemsAccessibilityProduct ManagementShopifyResearchLeadershipCollaborationProblem Solving

About the role

The Director, Digital Experience & Conversion is responsible for defining and driving the end-to-end customer experience across TOMS' digital platforms, with a focus on conversion, usability, and brand consistency.

Own and drive the end-to-end user experience strategy across TOMS' digital platforms, focusing on customer journey quality, conversion rate, usability, and engagement across key touchpoints
Lead UX design and execution for eCommerce experiences, including navigation, product discovery, PDP, cart, checkout, and other high-value customer interactions.
Own conversion rate and digital funnel performance across key eCommerce journeys, leveraging data, testing, and insights to continuously improve outcomes.
Partner with business stakeholders to translate requirements into intuitive, scalable, and high-performing user experiences that balance brand, functionality, and speed.
Drive continuous optimization through testing, analytics, and user insights, improving conversion, engagement, and overall digital performance.
Establish and maintain UX standards, design systems, interaction patterns, and best practices to ensure consistency, accessibility, and quality across all digital experiences
Build and evolve UX capabilities, processes, and working norms, operating with a hands-on, problem-solving mindset in a lean environment to support execution and ensure high-quality outcomes.
This role leads UX strategy, design, and optimization efforts across eCommerce and digital touchpoints, partnering closely with Engineering and business stakeholders to deliver high-impact customer experiences.
Opportunities to volunteer with Giving Partners and Community Organizations

8+ years of experience in UX, product design, digital experience, or related disciplines.
Experience with UX design leadership, digital customer journey design, and usability optimization
Experience partnering closely with Engineering, Product, Marketing, and business stakeholders to bring digital experiences from concept through launch.
Demonstrated ability to use analytics, testing, and user insights to improve customer experience and business outcomes.
Experience with Shopify or similar eCommerce platforms.
Proven experience leading UX strategy and design execution across eCommerce or customer-facing digital platforms.
eCommerce experience design and conversion optimization
Solid understanding of design systems, interaction standards, and accessibility best practices
Testing, analytics, and user-insight-driven optimization
Cross-functional collaboration with Engineering, Marketing, and business stakeholders
Ability to lead through influence and elevate quality across the organization
Strong portfolio demonstrating ownership of customer journey, conversion-focused experiences, usability improvements, and digital design systems.

Retail, consumer, fashion, or direct-to-consumer brand experience is preferred.
Experience with A/B testing, CRO, design systems, and user research methodologies is preferred.
Bachelor's degree in Design, Human-Computer Interaction, UX, Psychology, Marketing, or related field, or equivalent practical experience is preferred.

When you wear or work with TOMS, you help support children's education, health and well-being, giving kids everywhere the gift of better tomorrows.
This is a Direct Hire role with a target annual salary range of $180,000 - $190,000 based on experience, plus an annual bonus based on the company's performance
A $600 stipend when you join to furnish your home office how you like, plus $100 annually to refresh your supplies and gear
Medical, dental, and vision insurance; 401K with company matching
A generous PTO policy plus 12 paid annual holidays and one floating holiday
DEI educational opportunities, including company-wide days of learning

TOMS is an equal opportunity employer, committed to intentional anti-racism in all areas of our organization and will consider qualified applicants with criminal histories in accordance with the L.A. Fair Chance Initiative Ordinance.

This listing is sourced directly from TOMS's careers page and normalized into a canonical job model.