Ouryahoo

Ouryahoo

Performance Marketing Manager, Search

United States of America

Sponsorship not specified$82k-$171kDetected 4 days ago
SQLSparkData ScienceA/B TestingSEMGoogle AdsPerformance MarketingExcelCommunication

About the role

  • Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products.
  • Position Overview Paid search is one of Yahoo's highest-intent and most measurable acquisition channels.
  • What Success Looks Like Success in this role means turning data and experimentation into measurable business results.

Responsibilities

  • Own end-to-end SEM strategy and execution across Yahoo's consumer products, including keyword strategy, bid management, ad copy, landing page optimization, audience layering, and budget pacing.
  • Drive rigorous daily, weekly, and quarterly performance analysis across ROAS, CPA, CTR, CVR, impression share, and Quality Score. Diagnose root causes and act on findings quickly.
  • Design and execute controlled A/B experiments across ad creative, landing page variants, bid strategies, keyword match types, and audience segments to continuously improve efficiency.
  • Collaborate with the Data Science team to build custom bidding models, attribution signals, and incrementality tests that measure the true ROI of search investment and sharpen targeting.
  • Partner with the agentic growth tooling team to automate routine campaign management tasks, freeing capacity for higher-order strategic optimization.
  • Maintain active relationships with key search platform account teams to stay ahead of algorithm changes, access beta programs, and negotiate co-investment opportunities.
  • Monitor competitive keyword dynamics and auction pressure, developing proactive strategies to defend share and identify under-exploited search categories.
  • For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results.
  • We build the measurement, experimentation, and technical capabilities that help drive customer acquisition, engagement, and long-term growth.
  • As Performance Marketing Manager, Search, you will own the strategy and execution of Yahoo's SEM programs across leading search advertising platforms and emerging search surfaces.

Requirements

  • Deep platform expertise across leading search advertising platforms, including Smart Bidding, Performance Max, DSAs, and audience targeting features.
  • Experience designing and interpreting A/B experiments with statistical discipline, along with an understanding of incrementality testing and attribution models.
  • Clear, concise communication skills with the ability to translate campaign performance data into actionable insights for senior stakeholders.
  • You are a hands-on practitioner with deep platform expertise, a strong analytical mindset, and a bias for experimentation.
  • 5+ years of hands-on SEM management with direct experience managing significant annual paid search budgets.
  • Strong analytical skills, including proficiency in Excel or Google Sheets. SQL is preferred, along with experience using ad platform reporting and business intelligence (BI) tools.
  • Solid grasp of search auction mechanics, Quality Score, Ad Rank, and the relationship between organic and paid search performance.

Nice to have

  • Experience with Apple Search Ads at scale, particularly for consumer app acquisition.
  • Familiarity with AI-assisted search campaign tools, automated creative generation, or agentic bid management platforms.
  • Google Ads and/or Microsoft Advertising advertising certification.
  • What Success Looks Like
  • Success in this role means turning data and experimentation into measurable business results.
  • The material job duties and responsibilities of this role include those listed above as well as adhering to Yahoo policies
  • exercising sound judgment
  • working effectively, safely and inclusively with others

Compensation

  • 5+ years of hands-on SEM management with direct experience managing significant annual paid search budgets.

Company info

  • A Little About Us
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This listing is sourced directly from Ouryahoo's careers page and normalized into a canonical job model.