Nelson Education

Marketing Manager (Product), Growth & Enablement (12-Month Contract)

Toronto, Ontario, Canada · Contract

Sponsorship not specifiedDetected 31 days ago

CanvaProject ManagementJiraStakeholder ManagementStrategic CommunicationsSalesforceSalesProcurementRecruitingLeadershipCommunicationCritical ThinkingMentoring

About the role

You will help ensure school boards, system leaders, curriculum leaders, and other decision-makers understand Edwin's value and have the messaging, proof points, and materials they need to move from interest to adoption, expansion, and renewal.
Translate Edwin's product, content, adoption, customer evidence, and proof points into compelling market-facing and Sales-ready materials.
Use Sales feedback, market trends, customer insights, and campaign performance to refine positioning and improve enablement.

Responsibilities

Build Sales enablement materials including pitch decks, one-pagers, talk tracks, objection handling guides, FAQs, competitive positioning, and value messaging.
Partner with Sales to understand pipeline, field needs, buyer objections, market feedback, and common barriers to adoption or expansion.
Define and maintain Edwin's market positioning, differentiation, and competitive landscape in partnership with Product, Sales, and Marketing.
Support campaign planning, landing page messaging, stakeholder communications, event content, and lead nurture programs.
Partner with the Lifecycle Product Marketing Manager to ensure buyer-facing messaging is grounded in product accuracy, classroom reality, adoption insights, and implementation support.
Collaborate with Product, Content, Classroom Success, Sales, and Marketing to align messaging across buyer, user, and customer-facing touchpoints.
Partner with Marketing team members on customer stories, case studies, thought leadership, social content, blogs, and campaign assets that support Edwin's broader market story.
About the Role Reporting to the Senior Manager, Integrated Digital Marketing, the Product Marketing Manager, Growth & Enablement will support Edwin's growth strategy across Canada, with a focus on regional go-to-market planning, decision-maker engagement, and Sales enablement.
This role owns the market-to-buyer side of Edwin marketing.
Working closely with Sales, Marketing, Product, Classroom Success, and the Lifecycle Product Marketing Manager, you will develop market-facing positioning, board-level messaging, Sales enablement materials, campaign strategy, competitive positioning, and regional GTM plans that support Edwin's growth across priority markets.

Requirements

Ability to translate product features and customer proof points into clear market value.
Familiarity with tools such as Salesforce, Pardot, Jira, Canva, and digital marketing tools is considered an asset.

Skills

Excellent writing, communication, presentation, and stakeholder management skills.

Benefits

Your well-being, growth, and work-life balance matter to us, which is why we offer a comprehensive benefits package designed to support you - professionally and personally.
Our EDI Statement Nelson teaches the world by learning from everyone in it.
We believe in the power of education and our ability to impact social change.
Truth, honesty, integrity, and respect guide our decisions and actions in the development of learning solutions that empower success for all educators and learners.

Company info

At Nelson, we believe in taking care of our people.
We are committed to fostering an equitable, diverse, and inclusive workplace environment.

Visa & Work Authorization

asis of age, race, sex, gender, gender identity, colour, religion, national origin, sexual orientation, marital status, citizenship, veteran status, or disability status

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This listing is sourced directly from Nelson Education's careers page and normalized into a canonical job model.