Mile Marker

Mile Marker

Director, Biddable Media

Hybrid, New York, NY · Director

Sponsorship not specified$135k-$150kDetected 26 days ago
Data AnalysisA/B TestingSEMGoogle AdsMeta AdsForecastingShopifyResearchCommunicationMentoringPublic Speaking

About the role

  • The Director, Biddable is responsible for developing and optimizing paid advertising campaigns across various digital platforms like Google Ads, Facebook Ads, and other bidding-based networks (retail media networks such as Amazon, Walmart Connect and Instacart), focusing on strategic planning, budget allocation, keyword research, ad creative optimization, and performance analysis to achieve client marketing goals.
  • The Director, Biddable will manage a team to execute aspects of biddable media; through Self-Serve platforms.
  • The ideal candidate is a strategic team leader who is willing and eager to dive into self-serve platforms to support execution when needed.

Responsibilities

  • Campaign Strategy Development: Collaborate with clients directly or via the client teams to understand their marketing objective, target audience, and budget constraints to create tailored biddable media strategies.
  • This will include but not limited to: Collaborating with the Client Solutions team to optimize the briefs and KPIs.
  • Multi-Platform Management: Paid Search: Well versed with building and managing paid search campaigns on platforms like Google Ads and Microsoft Ads.
  • Retail Media Networks (RMNs): Developing and optimizing product centric campaigns on retail media networks su ch as Amazon Ads, Walmart Conn ect and Instacart.
  • Sound understanding of critical metrics across different objectives of the funnels and detailed analysis of critical metrics to deliver performance insights and strong optimization recommendations for further improving campaign performance.
  • Design and execute robust A/B testing, Brand Lit testing framework for campaigns, Audiences, Creative assets, landing pages and so on.
  • Implement conversion incrementality tests within platforms to prove channel value and guide optimal media mix modeling Reporting and Analysis: Distill performance reports into simple narratives, key insights and recommendations for client reviews and coaching the team to build these skills sets.
  • Stay updated on industry trends, platform updates, and new bidding strategies to maintain campaign effectiveness.
  • Communication and Managerial Capabilities: Oversee and/or develop and deliver effective presentations to internal and external clients on weekly/bi-weekly or monthly cadence.
  • Mentor and manage a small team providing strategic direction, support, and feedback.

Requirements

  • Experience in managing conversion-based campaigns across platforms is highly required.
  • Ability to interpret complex data sets, identify trends, and make data-driven decisions.

Compensation

  • $135,000 - $150,000 per year (Hybrid, New York, NY)
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