SALT XC

SALT XC

Influencer Marketing Manager

Chicago, US · Senior

Sponsorship not specifiedDetected 21 days ago
A/B TestingInfluencer MarketingLeadershipCollaboration

About the role

  • This isn't a traditional team, and you're not a traditional strategist.
  • As the Kitchen's Influencer Marketing Manager, you'll be tasked with driving powerful creator marketing strategies for some of the most iconic brands in foods such as Heinz, Kraft Mac and Cheese, Philadelphia, and more.
  • In this role, you will work closely with brand, PR, media, and social media teams across Kraft Heinz to conceptualize and execute creator marketing campaigns to reach our audiences.

Responsibilities

  • You're willing to work across functions and help others succeed and partner with key teams like PR and media.
  • You will be the day-to-day lead on your brands responsible for the successful execution of programs and campaigns including briefing creators and agencies, influencer identification, content approvals and reporting
  • You're connected to the metrics and measures of influencer marketing and which ones drive results.
  • It's a team of creatives, producers, data analysts and social experts working together to deliver remarkable ideas that live in a variety of mediums, from everything from social to TV.
  • We want individuals who are passionate about producing award-winning work and have an innate drive to their craft and are eager to generate innovative ideas both within and outside of the brief.
  • COLLABORATION: You will work with others to make the work better. You're not precious or protective of the work you do. You're willing to work across functions and help others succeed and partner with key teams like PR and media.

Requirements

  • Experience or work in a strategy capacity or in a role where you have had to understand brand foundations, and audiences and know to incorporate creators into a larger strategy
  • You've led campaigns and have experience across all social platforms and experience with different formats (short form, long form, live-streams, etc..)
  • You enjoy the creative process.
  • You know how success is measured, and you know how to craft a story about a campaign's success.

Skills

  • 4-6 years relevant experience working in a strategic capacity in the influencer space
  • Experience leading negotiations with all levels of talent from micro to celebrity and have contacts with creators and agents
  • Experience managing influencer campaigns from ideation through reporting
  • Creatively minded and know how to work with creators to craft engaging content that resonates with their audiences
  • You're an excellent communicator and have experience navigating large organizations and cross team collaboration
  • A proven past of willingness to roll-up your sleeves and get into the details when needed.
  • Have experience managing campaign budgets
  • Experimentation mindset, embracing new creative technologies, media platforms, and trends.
  • A curiosity and enthusiasm for the unique world of online culture.

This listing is sourced directly from SALT XC's careers page and normalized into a canonical job model.