Appspace

Digital Marketing Manager - Americas

Toronto, Ontario, Canada Remote

Sponsorship not specifiedDetected 33 days ago

A/B TestingSEOGoogle AdsMeta AdsWritingSalesforceGoogle AnalyticsOutbound SalesWebflowResearchLeadershipAdaptability

About the role

Paid media is the primary mandate of this role-you will control significant advertising budgets across search, social, and display channels, and be held accountable for pipeline contribution and ROAS.
The right candidate lives in campaign dashboards, obsesses over cost-per-opportunity, and knows how to scale what's working while ruthlessly cutting what isn't.

Responsibilities

Own and Optimize Paid Media Programs
Manage and allocate multi-channel paid media budgets across Google Ads (Search, Display, P-Max), LinkedIn Campaign Manager, 6sense, and Meta Ads-continuously rebalancing based on pipeline contribution and cost-per-opportunity.
Develop quarterly paid media plans grounded in buyer persona research, intent data, and competitive analysis; translate strategy into channel-specific execution plans with clear KPIs.
Practical experience using B2B intent platforms (6sense, Demandbase, or equivalent) to build targeted account-based campaigns in close partnership with Sales.
Run structured A/B tests on ad copy, creative, audience segments, bidding strategies, and landing pages; document results and scale winners systematically.
Design and test ad creative and copy by leveraging AI generation tools alongside content and design teams-using performance data to drive the next iteration of brand assets.
Leverage B2B intent data and account-intelligence platforms (e.g., 6sense, Demandbase, Bombora) to build targeted ABM ad campaigns aligned with Sales outbound targets.
Optimize Website Performance
Optimize web content, layout, structure, and UX for both human conversions (CRO) and AI-engine discoverability (SEO/AEO), ensuring Appspace surfaces across both traditional search and AI-powered discovery.
Manage and coordinate with Appspace's external SEO agency-set deliverables, hold the agency accountable to results, and integrate SEO insights into paid media and content strategies.

Requirements

Paid Media Expertise (Required): 5+ years managing substantial B2B SaaS paid media budgets with demonstrable results-specific experience driving pipeline from Google Ads, LinkedIn, and Meta is essential.
Analytical Rigor: Ability to move beyond surface-level reporting-interpret multi-touch attribution, journey-aware bidding signals, and predictive analytics to make budget decisions with confidence.
5+ years managing substantial B2B SaaS paid media budgets with demonstrable results-specific experience driving pipeline from Google Ads, LinkedIn, and Meta is essential.
Ability to move beyond surface-level reporting-interpret multi-touch attribution, journey-aware bidding signals, and predictive analytics to make budget decisions with confidence.

Skills

Appspace is committed to equitable compensation practices and complies with all applicable local, state, and federal regulations.

Compensation

Contribute to quarterly and annual marketing planning by providing paid media performance data and forward-looking budget recommendations.

Benefits

Measure and monitor the Appspace website's health, performance, and conversion rates; share regular dashboards with marketing leadership and stakeholders.
Flexible work schedules
Build and maintain always-on advertising programs alongside point-in-time campaign bursts, ensuring consistent pipeline coverage throughout the fiscal year.

Company info

We're looking for a performance-obsessed Digital Marketing Manager to own and scale Appspace's paid media engine.

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This listing is sourced directly from Appspace's careers page and normalized into a canonical job model.