LAI
Paid Media Manager
New York
Sponsorship not specified$64k-$147kDetected 126 days ago
SEMGoogle AdsMeta AdsGoogle AnalyticsPerformance MarketingExcelLeadershipCommunicationProblem Solving
About the role
- As a Paid Media Manager, you will work closely with our cross-functional strategists, overseeing campaigns across various channels with a strong focus on performance marketing across search (SEM), social, and programmatic.
- You'll ensure the successful execution of integrated digital marketing initiatives, with hands-on involvement in both Google Ads and Meta campaigns.
- Your exceptional communication and people management skills will be essential in fostering strong relationships with our clients and guiding our team of strategists toward continued growth and success.
Responsibilities
- Manage and mentor a team of one to two cross-functional digital marketing buyers or strategists.
- Lead the planning, execution, and optimization of SEM campaigns (Google Search, Shopping, and YouTube Ads) as well as paid social campaigns (Meta:Facebook/Instagram, TikTok, etc.).
- Develop and maintain strong client relationships, ensuring business goals are met and exceeded.
- Collaborate with internal teams and global teammates, including North America, to align on cross-regional media strategy.
- Continuously refine and improve internal processes to drive team efficiency and performance.
Requirements
- 3+ years of hands-on experience running paid campaigns in Google Ads or/and Search ads 360, including Shopping and YouTube.
- Proven track record with SEM and paid social campaign execution, optimization, and strategy.
- Proven experience in a managerial or supervisory role.
- Familiarity with digital marketing tools and platforms (Google Ads, Meta Ads Manager, Google Analytics, etc.).
- Bachelor's degree in marketing, communications, or a related field.
Nice to have
- Agency experience is highly preferred.
Skills
- 📍Long Island City, New York (Hybrid)
- Stay current on the latest SEM and digital marketing trends, tools, and best practices.
Compensation
- We offer a competitive salary and benefits based on education, experience, and skills level, including:
This listing is sourced directly from LAI's careers page and normalized into a canonical job model.