AppLovin
Creative Strategist
Palo Alto, CA · Mid
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odds of building a lasting career here
Sponsors, but it's cap-subject — you still face the weighted lottery (~30% per draw at Level II). Good if you win; have a cap-exempt backup on your list.
Lottery odds assume a STEM candidate.
Personalize to your clock →H-1B wage level
the lottery is wage-weighted — each level is one more entry
The bottom of this range ($71,000) is below the Level I prevailing wage of $99,632. An H-1B cannot be filed below the prevailing wage, so an offer at the floor of this band could not be sponsored as posted.
DOL prevailing wage, 2026-27 wage year · Advertising and Promotions Managers (11-2011) · San Jose-Sunnyvale-Santa Clara, CA. Wage level is derived by USCIS from the offered wage, occupation and worksite; the occupation shown is inferred from the job title.
Employer immigration record
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Green-card intent detected
Files H-1B transfers
Sourced from Department of Labor LCA, PERM and prevailing-wage disclosure data. Employer matching is by name, so figures may be split across an employer's legal entities. Absence of a filing means none appears in our copy of the data, not that none exists.
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About the role
- Gist is a new consumer social app built by AppLovin, a handbook for the curious.
- You'll concept, brief, and iterate on ads that are genuinely enriching, while staying deeply connected to the metrics that determine what scales.
- You're not handing briefs to an agency and reviewing decks.
Responsibilities
- In this role, you'll own the creative strategy behind our paid social advertising. You'll concept, brief, and iterate on ads that are genuinely enriching, while staying deeply connected to the metrics that determine what scales.
- Identify, recruit, and manage relationships with strong creators whose audiences and content style align with Gist's voice - curiosity-driven, enriching, and relevant
- Develop creative concepts, write scripts, and direct editors to produce 10+ ad variants weekly across Meta, TikTok, Google, and other paid social channels
- Partner with the performance marketing manager to connect creative decisions directly to acquisition outcomes
- Build the creative foundation that drives Gist's early user growth and brand presence
- In this role, you'll own the creative strategy behind our paid social advertising.
Requirements
- 3-5 years in paid social creative strategy, with Meta Ads as your primary channel
Nice to have
- Comfortable with AI tools like Claude Code or Cursor is strongly preferred
- Consumer app or DTC brand background strongly preferred
Skills
- About AppLovin
- The company provides end-to-end advertising solutions for businesses to reach, monetize and grow their global audiences.
Compensation
- $71,000 - $107,000 USD
- $58,000 - $88,000 USD
- AppLovin provides a competitive total compensation package with a pay for performance rewards approach.
- Total compensation at AppLovin is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience.
- Depending on the position offered, equity, and other forms of incentive compensation (as applicable) may be provided as part of a total compensation package, in addition to dental, vision, and other benefits.
- Other Types of Pay: Equity eligible
- 10 paid holidays per year
- Paid Holidays: 10 paid holidays per year
Benefits
- Unlimited Discretionary Time Off
- Depending on the position offered, equity, and other forms of incentive compensation (as applicable) may be provided as part of a total compensation package, in addition to dental, vision, and other benefits.
- Medical, Dental, Vision, Life, Disability
- 401(k) Retirement Plan
Company info
- About AppLovin AppLovin makes technologies that help businesses of every size connect to their ideal customers.
- To deliver on this mission, our global team is composed of team members with life experiences, backgrounds, and perspectives that mirror our developers and customers around the world.
- At AppLovin, we are intentional about the team and culture we are building, seeking candidates who are outstanding in their own right and also demonstrate their support of others.
This listing is sourced directly from AppLovin's careers page and normalized into a canonical job model.