Twist Bioscience
Marketing Analytics Manager
USA - Carlsbad, CA; USA - South San Francisco, CA · Senior
Stay score
odds of building a lasting career here
Sponsors, but it's cap-subject — you still face the weighted lottery (~61% per draw at Level IV). Good if you win; have a cap-exempt backup on your list.
Lottery odds assume a STEM candidate.
Personalize to your clock →H-1B wage level
the lottery is wage-weighted — each level is one more entry
$3,992 more — $160,992 — moves this role to Level IV and 4 lottery entries. That figure is inside the range the employer already advertised.
Based on the DOL prevailing wage for this occupation and worksite, a base salary of $160,992 would place this position at wage Level IV. That figure is within the posted range, and I'd like to target it. This role classifies under "Data Scientists" for prevailing-wage purposes.
DOL prevailing wage, 2026-27 wage year · Data Scientists (15-2051) · San Diego-Chula Vista-Carlsbad, CA. Wage level is derived by USCIS from the offered wage, occupation and worksite; the occupation shown is inferred from the job title.
Employer immigration record
from this employer's Department of Labor filings
Files H-1B transfers
Sourced from Department of Labor LCA, PERM and prevailing-wage disclosure data. Employer matching is by name, so figures may be split across an employer's legal entities. Absence of a filing means none appears in our copy of the data, not that none exists.
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About the role
- Twist Bioscience's marketing team runs a sophisticated B2B and e-commerce funnel across Salesforce, Snowflake, and Tableau, with Segment for event tracking and a migration to Salesforce Marketing Cloud under way.
- There's a solid data foundation in place and a team that's actively invested in analytics.
- Every dashboard, every report, every executive readout is grounded on it.
Responsibilities
- Own the data model and metric definitions.
- Document and maintain a single, authoritative marketing data model - funnel stages, what an MQL actually is, how campaign attribution works.
- Deliver marketing measurement end to end.
- You lead with the conclusion, calibrate the depth to your audience, and own the "so what."
- Own lead quality measurement. MQL definition and lifecycle metrics, lead scoring validation, and the analysis that tells us whether marketing is delivering a pipeline that closes.
- Build two distinct delivery channels.
- Build AI-assisted analytics tools. Maintain Marketing's semantic layer and metric dictionary to ensure both Tableau dashboards and AI-assisted self-serve interfaces deliver standardized answers
Requirements
- 7-10+ years in marketing analytics, business analytics or a closely related field, including B2B funnel experience
- Demonstrated ability to move from data to insight to recommendation - you can point to specific business decisions that changed because of your analysis
- You know that a well-framed insight can often have more of a business impact than a dense dashboard.
- You work alongside them on why a channel is underperforming, where the funnel leaks, which segments to lean into.
- You work with our BI team as a knowledgeable customer of their platform, owning marketing's translation of it.
Nice to have
- Life sciences, biotech or scientific-tools experience
- E-commerce analytics, especially mixed B2B and self-serve funnels
- Salesforce ecosystem experience
- Salesforce Marketing Cloud especially
- Marketo useful given our migration
- People management - this is an IC role
- Salesforce ecosystem experience - Salesforce Marketing Cloud especially
- The base cash compensation for this California-based role is below.
Compensation
- San Francisco Bay Area Pay Range
Company info
- Commercial marketing, product marketing and digital marketing leaders are your primary customers.
- What we're looking for
This listing is sourced directly from Twist Bioscience's careers page and normalized into a canonical job model.