SharkNinja

Senior Director, Social Commerce US

Needham, MA, United States · Director

Sponsorship not specifiedDetected 18 hours ago

CRMAffiliate MarketingForecastingSupply ChainPerformance ManagementLeadership

About the role

We are seeking a Senior Director, Social Commerce to lead SharkNinja's rapidly expanding U.S. Social Commerce business and own the U.S. TikTok Shop P&L-one of the company's fastest-growing and highest-priority commercial channels.
This leader will define and execute the long-term vision for social commerce in the U.S., transforming it into a scalable growth engine that accelerates revenue, strengthens brand engagement, and delivers sustainable profitability.
In addition to leading the U.S. TikTok Shop business, this role will own SharkNinja's U.S. TikTok LIVE Commerce strategy and operations, building a world-class live shopping capability that drives customer acquisition, engagement, conversion, and revenue through always-on live programming, creator partnerships, and scalable live production.

Responsibilities

Own the end-to-end P&L for SharkNinja's U.S. Social Commerce business, establishing ambitious revenue, profitability, customer acquisition, and market share objectives while delivering against aggressive growth targets.
Develop and execute the long-term U.S. Social Commerce strategy across TikTok Shop, TikTok LIVE, Instagram, YouTube, and emerging commerce platforms, ensuring alignment with broader ecommerce, digital, and brand strategies.
Lead SharkNinja's U.S. TikTok LIVE Commerce business, developing the end-to-end strategy for live shopping including programming, creator and host recruitment, production, merchandising, promotional planning, live selling operations, and performance optimization to establish LIVE as a significant revenue, customer acquisition, and brand engagement channel.
Lead the evolution of creator, affiliate, and LIVE host ecosystems, developing sophisticated partner segmentation, recruitment strategies, commission structures, incentive models, and performance frameworks that maximize long-term commercial value across both shoppable content and live commerce.
Partner closely with Marketing, Brand, Media, CRM, Product Marketing, Sales, Finance, Supply Chain, Operations, Creative, and Technology to create seamless, integrated customer journeys that connect social discovery with purchase, including coordinated product launches, tentpole campaigns, and TikTok LIVE selling events.
Build robust forecasting, financial planning, and investment models that balance rapid growth with sustainable profitability while providing executive leadership with clear visibility into performance, risks, and opportunities.
This leader will also partner closely with international markets to develop scalable playbooks and best practices that can be adapted to support global social commerce expansion.

Company info

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.
AI at SharkNinja
At SharkNinja, we're building an AI-native culture. We're not waiting for the future
we're creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what's possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn't been invented yet, you'll fit right in.
Build and scale a best-in-class social commerce organization, designing the team structure, operating model, processes, and capabilities required to support rapid growth and establish repeatable frameworks for future international expansion.
Establish scalable operating rhythms, governance, and performance management frameworks that enable efficient execution across creator partnerships, affiliate marketing, live commerce operations, merchandising, content production, campaign execution, and platform operations.
Identify and unlock new growth opportunities through customer acquisition, conversion optimization, assortment strategy, merchandising, promotional planning, live event programming, and lifecycle engagement.
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world.

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