Twist Bioscience
VP/Sr. Director, Global Marketing
USA - Carlsbad, CA; USA - South San Francisco, CA · Vp
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About the role
- The Senior Director/ VP, Global Marketing will report to the SVP of Product and Marketing and hold accountability for setting the global marketing vision, strategy, and execution across markets and regions.
- San Francisco Bay Area Pay Range $275,000 - $375,000 USD
Responsibilities
- Lead Twist's global marketing organization include global marketing programs, regional marketing, events, digital marketing, customer advocacy, creative and design, and marketing operations.
- Define and own the overarching global marketing strategy, aligning it with Twist Bioscience's corporate goals, product roadmap, and long-term market opportunities.
- Serve as the executive leader for the global marketing function, developing and mentoring a world-class team of marketing professionals, fostering a culture of innovation, accountability, and data-driven excellence.
- Drive market and customer requirements into a cohesive program strategy across the organization, interacting with executive leaders, diverse technical teams, and non-technical groups globally to solidify our strategic direction.
- Own and manage the multi-million dollar global marketing budget, ensuring strategic resource allocation and maximizing return on investment (ROI) across all channels.
- Direct the creation and evaluation of all global, integrated marketing programs and campaigns to drive measurable customer acquisition and revenue growth across sales channels including eCommerce.
- Collaborate closely with Sales and other executive teams to architect integrated GTM (Go-to-Market) strategies and optimize the lead generation and conversion engine globally.
- Strategically manage relationships with key external agencies, partners, and top-tier Key Opinion Leaders (KOLs) to create meaningful, globally impactful campaigns.
- Exceptional executive presence, business acumen, and the ability to influence C-level stakeholders and use data to drive major organizational and strategic decisions.
- Highly collaborative leadership style, capable of building executive alignment across diverse global project teams and inspiring the organization to deliver and exceed ambitious goals.
Requirements
- Master's Degree or MBA is required; an advanced degree (Ph.D.) in a life sciences field is a plus.
Nice to have
- Master's Degree or MBA is required
- an advanced degree (Ph.D.) in a life sciences field is a plus.
Compensation
- San Francisco Bay Area Pay Range
- In addition to base salary, this role is eligible for bonus, equity, and a generous benefits package.
- $275,000 - $375,000 USD
This listing is sourced directly from Twist Bioscience's careers page and normalized into a canonical job model.