Twist Bioscience

Twist Bioscience

VP/Sr. Director, Global Marketing

USA - Carlsbad, CA; USA - South San Francisco, CA · Vp

Sponsorship not specified$275k-$375kDetected 64 days ago
Product ManagementProduct StrategyGrowth MarketingSalesLead GenerationBioinformaticsNGSLeadershipCommunicationProblem SolvingMentoringPublic Speaking

About the role

  • The Senior Director/ VP, Global Marketing will report to the SVP of Product and Marketing and hold accountability for setting the global marketing vision, strategy, and execution across markets and regions.
  • San Francisco Bay Area Pay Range $275,000 - $375,000 USD

Responsibilities

  • Lead Twist's global marketing organization include global marketing programs, regional marketing, events, digital marketing, customer advocacy, creative and design, and marketing operations.
  • Define and own the overarching global marketing strategy, aligning it with Twist Bioscience's corporate goals, product roadmap, and long-term market opportunities.
  • Serve as the executive leader for the global marketing function, developing and mentoring a world-class team of marketing professionals, fostering a culture of innovation, accountability, and data-driven excellence.
  • Drive market and customer requirements into a cohesive program strategy across the organization, interacting with executive leaders, diverse technical teams, and non-technical groups globally to solidify our strategic direction.
  • Own and manage the multi-million dollar global marketing budget, ensuring strategic resource allocation and maximizing return on investment (ROI) across all channels.
  • Direct the creation and evaluation of all global, integrated marketing programs and campaigns to drive measurable customer acquisition and revenue growth across sales channels including eCommerce.
  • Collaborate closely with Sales and other executive teams to architect integrated GTM (Go-to-Market) strategies and optimize the lead generation and conversion engine globally.
  • Strategically manage relationships with key external agencies, partners, and top-tier Key Opinion Leaders (KOLs) to create meaningful, globally impactful campaigns.
  • Exceptional executive presence, business acumen, and the ability to influence C-level stakeholders and use data to drive major organizational and strategic decisions.
  • Highly collaborative leadership style, capable of building executive alignment across diverse global project teams and inspiring the organization to deliver and exceed ambitious goals.

Requirements

  • Master's Degree or MBA is required; an advanced degree (Ph.D.) in a life sciences field is a plus.

Nice to have

  • Master's Degree or MBA is required
  • an advanced degree (Ph.D.) in a life sciences field is a plus.

Compensation

  • San Francisco Bay Area Pay Range
  • In addition to base salary, this role is eligible for bonus, equity, and a generous benefits package.
  • $275,000 - $375,000 USD

Company info

  • Demonstrated track record of managing a broad range of global marketing channels with proven success in driving leads, customers and revenue growth, particularly through advanced e-commerce strategies.
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This listing is sourced directly from Twist Bioscience's careers page and normalized into a canonical job model.