Ivalua
Customer Marketing Manager
Montréal, Quebec - Canada · Senior
Sponsorship not specifiedDetected 13 days ago
HubSpotMarketoSupply ChainProcurementCorporate LawCustomer SuccessLeadershipCommunicationCollaborationOrganizational Skills
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Entry-level history0
PERM / green-card track0
Lottery odds40
Fits your clock70
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About the role
- Leverage and promote customer success through all marketing and sales channels including social media, public relations, customer videos, and strategic sponsorships and events
- Work closely with Field Marketing, Sales and Product Marketing teams to market and promote customer successes
- The Customer Marketing team focuses on engaging and retaining existing customers by delivering personalized experiences, targeted campaigns, and loyalty programs.
Responsibilities
- Own the development, planning, and implementation of customer adoption, cross-sell, and upsell marketing programs e.g. the global customer reference program, customer user group events, lifecycle and nurture campaigns, re-engagement strategies, and user adoption videos
- Co-manage the reference program and leverage the repository of customer ROI studies and use cases with 3rd party vendors to increase adoption
- Support customer content and drive attendance of global events and conferences
- Work with various internal stakeholders, including Customer Success Executives, Sales Executives, Strategic Account Managers to define, recommend, and implement plan strategies with emphasis on the customer
- Proven success in planning and executing campaigns and programs to drive upsells within existing customer base (including email, digital, events/webinars, nurture programs, etc.)
- Collaborate with like-minded individuals who are deeply passionate and highly motivated about their work.
Requirements
- If you have the below experience and strengths this role could be for you:
Nice to have
- 5+ years' experience owning marketing strategy in a post-sales context, e.g. field marketing, customer marketing, or digital marketing
- Mastery of marketing automation tools such as Hubspot/Eloqua/Marketo and DemandBase/LinkedIn Ads
- Strong ability to work with Account Executives, Customer Success Managers and business stakeholders
- strong presence with ability to provide marketing point of view on contribution to business targets
- Growth and innovation mindset
- track record of driving innovative, creative concepts from strategy through to execution
- Domain experience in the enterprise software industry with procurement or supply chain solutions a big plus
- Preferred Bachelor's Degree in Business Administration, Marketing, or related fields a plus, or equivalent experience with proven marketing skills
Skills
- Team player, demonstrated high performer, and willing to take initiative
- Hybrid working model (3 days in the office per week)
- We're a team dedicated to pushing the boundaries of product innovation and technology
- Sustainable Growth, Privately Held
- A stable and cash-flow positive Company since 10 years
- Snacks and weekly lunches in the office
- Feel empowered to pursue your goals with improved team collaboration and increased creativity/productivity
- Unlock and unleash your full professional potential with our exceptional training and career development program
- Regular social events, competitive outings, team running events, and musical activities,
- Get one step closer to achieving your goals - apply today!
- Interviews will be conducted virtually via video or on-site with face-to-face meetings.
- Comparably recognized Ivalua for the following ( https://www.comparably.com/companies/ivalua):
Benefits
- United by our values we embrace diversity and equity in the broadest possible sense to create an inclusive workplace.
Company info
- Customer Marketing Manager (Montréal, Québec - Canada) Founded in 2000, Ivalua is a leading global provider of cloud-based procurement solutions.
- COMPANY OVERVIEW At Ivalua we are a global community of exceptional professionals, who believe that digital transformation revolutionizes supply chain sustainability and resiliency to unlock the power of supplier collaboration.
- Follow us on LinkedIn THE OPPORTUNITY CONTEXT: The Customer Marketing team focuses on engaging and retaining existing customers by delivering personalized experiences, targeted campaigns, and loyalty programs.
- Positioned as a key pillar within the broader marketing function, this team ensures that the company's growth is fueled by a customer-led strategy, aligning with overall business objectives.
- The successful candidate will also create tracking and reporting to establish ROI on marketing initiatives for leadership, as well as utilize customer health dashboards to identify at-risk customers for targeted campaigns.
- Develop and launch strategic customer events (e.g. in person and virtual user groups) in key industries that strengthen customer communities and reinforce the company's relationships with key customers
- To help our customers make supply chains more efficient, sustainable and resilient, we rely on a global team with a variety of backgrounds, skills and views.
This listing is sourced directly from Ivalua's careers page and normalized into a canonical job model.