MM
Marketing Transformation Consultant, AI Enablement & Operations
Boston, MA · Full-time
Sponsorship not specified$125k-$164kDetected 30 days ago
LLMsProject ManagementPerformance ManagementCommunicationCollaborationProblem Solving
About the role
- You bring a big picture perspective while maintaining a structured, detailed oriented approach and thrive in a collaborative environment.
- The Team This position reports to the Head of Marketing Strategy & Planning and sits within the Marketing Operations, Strategy & Planning organization.
- To accomplish this, we celebrate an inclusive, vibrant and diverse culture that encourages growth, openness and opportunities for everyone.
Responsibilities
- Lead the coordination and adoption of AI enabled capabilities across Marketing, driving organizational change management, stakeholder alignment and measurable impact
- Identify, prioritize, and operationalize high value AI use cases across content production: develop and maintain a prioritization framework to track AI use case execution status and report on progress toward impact
- Establish and manage operational performance dashboards, including ops efficiency and results of AI adoption: speed to market, productivity gains and business impact and KPIs for AI activities across the Marketing organization
- Design, operationalize, and manage scalable processes and workflows that improve efficiency, clarify accountability, accelerate speed-to-market, and enable seamless collaboration
- Develop, define and execute Marketing Ops Tool strategy and roadmap
- Lead the selection, implementation, optimization, and business ownership of marketing enablement platforms, such as Project Management tool, Gen AI Tools, and the workflows/guardrails that drive adoption
- Drive and manage continuous improvement initiatives and change management efforts across a complex, distributed organization, including developing change management plans for marketing operations and determining optimized end-to-end workflows
- Lead through influence across a matrixed organization, providing direction, structure and thought leadership. Partner with Technology, and Distribution to drive alignment, adoption, and sustained change, and responsible AI usages
Requirements
- Bachelor's degree
- 6+ years of directly relevant experience across marketing operations, planning, technology, or analytics
- 3+ years of hands-on experience across multiple marketing disciplines, including strategy & planning, operations, technology, digital, brand, creative, integrated campaigns, demand generation, analytics, or insights
- 1+ experience in designing and implementing GenAI-enabled marketing workflows with appropriate risk, compliance, and governance.
- Experience driving AI adoption
- In order to meet and exceed their expectations, we must have the best people providing the best thinking, products and services.
Nice to have
- Advanced degree (MBA or equivalent)
- Experience within financial services or insurance strongly preferred
- Exceptional written, verbal, and executive-level communication capabilities
- Experience facilitating enterprise or portfolio-level planning processes
- Strong background in business case development, ROI evaluation, and marketing investment optimization
- Strong analytical, problem-solving, and structured thinking skills
- What You Can Expect at MassMutual
- MassMutual offers the opportunity to do meaningful work within a purpose-driven organization that values long-term impact over short-term outcomes.
Skills
- Refine governance, processes, and operating models to improve tool adoption and rollout
Compensation
- At MassMutual, we focus on ensuring fair equitable pay, by providing competitive salaries, along with incentive and bonus opportunities for all employees.
- Your total compensation package includes either a bonus target or in a sales-focused role a Variable Incentive Compensation component.
- A career with MassMutual means you will be part of a strong, stable and ethical business with industry leading pay and benefits.
- $124,800-$163,800
Benefits
- Develop business cases, cost benefit analysis and investment recommendations for marketing operations capabilities and transformational activities
- Access to learning, development, and internal networks that support continuous growth and skill-building over time
- Employee-led communities and forums that foster connection, learning, and inclusion across the organization
- As a company owned by our policyowners, we are defined by mutuality and our vision to put customers first.
- For more information about our extensive benefits offerings please check out our Total Rewards at a Glance.
Company info
- This position reports to the Head of Marketing Strategy & Planning and sits within the Marketing Operations, Strategy & Planning organization.
- The team connects strategy, operations, AI adoption and execution, helping the Marketing work more safely, efficiently, and consistently across channels and partners.
- We partner closely with leaders across Marketing, Finance, Technology, and Distribution channels.
Equal opportunity
- If you need an accommodation to complete the application process, please contact us and share the specifics of the assistance you need.
This listing is sourced directly from MM's careers page and normalized into a canonical job model.