Userpilot
Demand Generation Marketing Manager
Austin, Texas · Mid
No sponsorshipDetected 44 days ago
Google AdsLeadershipCollaboration
About the role
- You will work cross-functionally to align marketing initiatives closely with sales objectives, ensuring measurable impact and ROI.
Responsibilities
- Develop and execute highly strategic demand generation plans, specifically tailored for mid-market and enterprise B2B SaaS.
- Plan, launch, and optimize Account-Based Marketing (ABM) initiatives (1:1 and 1:few campaigns) that effectively engage and convert target accounts.
- Lead cross-functional collaboration with Sales, Marketing Operations, Revenue Operations, and Content teams to deliver integrated, impactful campaigns.
- Continuously analyze campaign performance, utilizing analytical skills to draw actionable insights, optimize activities, and clearly communicate results tied to ROI.
- Oversee and optimize investments across major paid channels (LinkedIn, Google Ads, Reddit ads etc.) to maximize lead quality and volume.
- As a Demand Generation Marketing Manager, you will own the strategy, execution, and optimization of sophisticated demand generation and ABM campaigns.
Requirements
- 3-5 years of proven track record in B2B SaaS growth (please showcase success stories).
- Minimum 2-3 years of direct experience running successful ABM and demand generation campaigns targeting mid-market and enterprise accounts in B2B SaaS.
- 2+ years of hands-on experience with HubSpot.
- Applicants must be legally authorized to work in the United States.
Nice to have
- Familiarity with Product Management, Product Analytics, and User Engagement & Experience niches and tools will be a significant plus.
Skills
- Regularly report to leadership on campaign performance, pipeline contribution, and achieved business outcomes.
Compensation
- Competitive salary and growth-based bonus opportunities
Benefits
- Competitive salary and growth-based bonus opportunities
- Generous education budget for professional development and certifications
- We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.
Company info
- We are not able to sponsor or take over sponsorship of an employment visa at this time.
Equal opportunity
- equal opportunity employer.
Visa & Work Authorization
- Visa/Work Authorization
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This listing is sourced directly from Userpilot's careers page and normalized into a canonical job model.