Userpilot

Userpilot

Demand Generation Marketing Manager

Austin, Texas · Mid

No sponsorshipDetected 44 days ago
Google AdsLeadershipCollaboration

About the role

  • You will work cross-functionally to align marketing initiatives closely with sales objectives, ensuring measurable impact and ROI.

Responsibilities

  • Develop and execute highly strategic demand generation plans, specifically tailored for mid-market and enterprise B2B SaaS.
  • Plan, launch, and optimize Account-Based Marketing (ABM) initiatives (1:1 and 1:few campaigns) that effectively engage and convert target accounts.
  • Lead cross-functional collaboration with Sales, Marketing Operations, Revenue Operations, and Content teams to deliver integrated, impactful campaigns.
  • Continuously analyze campaign performance, utilizing analytical skills to draw actionable insights, optimize activities, and clearly communicate results tied to ROI.
  • Oversee and optimize investments across major paid channels (LinkedIn, Google Ads, Reddit ads etc.) to maximize lead quality and volume.
  • As a Demand Generation Marketing Manager, you will own the strategy, execution, and optimization of sophisticated demand generation and ABM campaigns.

Requirements

  • 3-5 years of proven track record in B2B SaaS growth (please showcase success stories).
  • Minimum 2-3 years of direct experience running successful ABM and demand generation campaigns targeting mid-market and enterprise accounts in B2B SaaS.
  • 2+ years of hands-on experience with HubSpot.
  • Applicants must be legally authorized to work in the United States.

Nice to have

  • Familiarity with Product Management, Product Analytics, and User Engagement & Experience niches and tools will be a significant plus.

Skills

  • Regularly report to leadership on campaign performance, pipeline contribution, and achieved business outcomes.

Compensation

  • Competitive salary and growth-based bonus opportunities

Benefits

  • Competitive salary and growth-based bonus opportunities
  • Generous education budget for professional development and certifications
  • We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.

Company info

  • We are not able to sponsor or take over sponsorship of an employment visa at this time.

Equal opportunity

  • equal opportunity employer.

Visa & Work Authorization

  • Visa/Work Authorization

This listing is sourced directly from Userpilot's careers page and normalized into a canonical job model.