Green Light Jobs

Green Light Jobs

Senior Growth Marketing Manager

Atlanta (Remote Friendly) · Senior

Sponsorship not specified$125k-$180kDetected 90 days ago
AlgorithmsA/B TestingGoogle AdsMeta AdsGrowth MarketingPerformance MarketingForecasting

About the role

  • Proven track record of driving double-digit growth and efficiency improvements in CAC reduction + LTV increases over short time horizons (ie quarterly YoY).
  • Deep understanding of platform algorithms, bidding strategies, and campaign optimization techniques across major paid channels.
  • Expertise in unit economics and forecasting, including CAC, LTV, contribution margin, and payback periods.

Responsibilities

  • This role will be responsible for optimizing CAC/LTV, advancing bidding and automation strategies, and building scalable performance marketing systems that accelerate both growth and efficiency.
  • You should have hands-on experience managing, planning, launching and optimizing customer acquisition programs on performance marketing channels to drive sustainable growth at scale.
  • Own Performance Marketing Execution. Hands-on, end-to-end performance marketing strategy driving efficient customer acquisition and long-term revenue (LTV) growth on dedicated channels and identified areas of the business.
  • Optimize Marketing Acquisition Execution.
  • Manage and scale core performance channels with expertise on Meta Ads, Google Ads (Search, YouTube, PMax) and other core performance/direct response marketing channels; continuously optimizing toward CAC, ROAS, and LTV targets.
  • Execute Advanced Bidding & Optimization. Leverage deep expertise in platform algorithms, bidding strategies, audience signals, and campaign structures to drive double-digit gains in both growth and efficiency.
  • Build Scalable Growth Engines. Develop and execute integrated, performance-driven marketing plans across paid, owned, and partner channels, aligning messaging, creative, and user experience to maximize conversion while maintaining Greenlight brand standards.
  • Manage Marketing Investment Portfolio. Own budget allocation and optimization across campaigns using a portfolio approach, dynamically shifting spend to maximize marginal returns and scale efficiently.
  • Understand Unit Economics and Contribute to Channel Forecasting. Build and manage detailed forecasts across spend, volume, and efficiency metrics (e.g., CAC, LTV, ROAS, payback), using data to inform decisions and ensure sustainable, profitable growth.
  • Optimize the Funnel End-to-End Through Cross-Functional Teams.

Requirements

  • 8+ years of experience in performance marketing or growth, with deep hands-on ownership and expertise of key performance marketing channels
  • Strong experience with programmatic buying and bidding strategies, with the ability to evaluate and scale incremental channels.
  • Demonstrated ability to operate as a highly autonomous individual contributor, owning strategy and execution end-to-end.

Skills

  • Experience implementing automation (AI tools, scripts, workflow systems) to improve execution speed and marketing performance.

Compensation

  • $125,000 -180,000
  • $125,000 -160,000

Benefits

  • The total compensation package for this position will also include a discretionary performance bonus, equity rewards, medical benefits, 401K match, and more.
  • With Greenlight, parents can automate allowance, manage chores, set flexible spend controls, and invest for their family's future.

Company info

  • It takes a special team to aim for a never-been-done-before mission like ours.
  • Greenlight is committed to an inclusive work environment and interview experience.
  • If you require reasonable accommodations to participate in our hiring process, please reach out to your recruiter directly or email accomodations@greenlight.me.
  • We're looking for people who love working together because they know it makes us stronger, people who look to others and ask, "How can I help?" and then "How can we make this even better?" If you're ready to roll up your sleeves and help create a world where every child grows up to be happy and healthy in money and life, apply to join our team.
  • Greenlight is an equal opportunity employer and will not discriminate against any employee or applicant based on age, race, color, national origin, gender, gender identity or expression, sexual orientation, religion, physical or mental disability, medical condition (including pregnancy, childbirth, or a medical condition related to pregnancy or childbirth), genetic information, marital status, veteran status, or any other characteristic protected by federal, state or local law.
  • 8+ years of experience in performance marketing or growth, with deep hands-on ownership and expertise of key performance marketing channels; Meta Ads, programmatic media, Google Ads (Search, YouTube, PMax).
  • Strong background in creative testing, CRO, and funnel optimization, with a data-driven experimentation mindset.
  • Experience managing both DTC ecommerce and/or subscription products and cross-selling.
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