Diptyque
CRM Manager
USA - New York
Sponsorship not specifiedDetected 30 days ago
HTMLData VisualizationComplianceProject ManagementEmail MarketingWritingGoogle AnalyticsCRMSalesLeadershipCommunicationCollaborationDemand Planning
About the role
- Born in exuberant, ebullient Saint Germain, Paris, in 1961, Diptyque is a creator of evocative perfumes for the self and the home, scented skincare products and desirable decorative objects.
- Striking a balance between reverie, nature and art, Diptyque extends an invitation to step inside a universe replete with creations that set the imagination free to wander.
- Diptyque is a Luxury Fragrance House that has established itself as one of the most renowned, leading fragrance houses within the luxury market today.
Responsibilities
- Lead the development, execution, and optimization of lifecycle marketing campaigns across Email and SMS aligned to global strategy, Americas business goals, and revenue targets.
- Design client journeys that move clients from acquisition to repeat purchasers to loyalty.
- Partner with the CRM Director on segmentation strategy, audience architecture, personalization standards, and lifecycle roadmap planning.
- Optimize local CRM initiatives while maintaining alignment with global strategy and brand standards (including Welcome and Birthday trigger programs)
- Maintain and execute the CRM communication calendar across Email and SMS, including batch campaigns, triggered journeys, and automated lifecycle flows.
- Collaborate closely with Retail, Digital, Demand Planning, and Client Experience teams to ensure the contact strategy remains agile, locally relevant, and aligned with evolving business priorities.
- Manage day-to-day execution within Diptyque's marketing tech stack (global and local architecture), including deployment, testing, QA, optimization, and troubleshooting.
- Own SMS campaign management and optimization through Wunderkind.
- Build, code, test, and deploy Email campaigns with a strong emphasis on HTML expertise and flawless rendering across devices, inboxes, and client touchpoints.
- Maintain list hygiene and ensure GDPR/CCPA compliance.
Requirements
- 5-8+ years of CRM or lifecycle marketing experience, preferably within luxury, beauty, fashion, or premium consumer brands.
- Proven experience managing both Email and SMS marketing programs with direct accountability for channel performance and revenue impact.
- Hands-on experience with enterprise ESP platforms is required.
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