PolicyMe

Growth Strategy Lead (Remote)

Remote in Toronto

Sponsorship not specified$140k-$155kDetected 18 days ago

A/B TestingPerformance ManagementResearch

About the role

Our growth engine is strong and getting stronger; as we expand into new customer segments and launch new products, this role figures out how we win each one: who the customer is, what they need to hear, and where to reach them profitably.
This is a pivotal senior individual-contributor role, reporting to the VP of Growth and working closely with teams across the organization.
We'll walk through the details together during the interview.

Develop the go-to-market strategy for our newest opportunities - new customer segments, newly launched product lines, and future partner launches.
Own Go-to-Market Strategy for New Audiences & Products
Build deep customer and market understanding through primary research: customer conversations, advisor call reviews, funnel data, and competitive pricing analysis.
Own the go-to-market strategy for new and existing customer segments, determining who we target, how we win, and what drives profitable growth, while partnering with cross-functional teams to bring that strategy to market.
Drive Hands-on Execution & Experimentation
Build playbooks from what works so the broader team can run them, then move to the next opportunity.
Partner Across the Business
Over time, build context on our B2B2C partner programs to support future partner launches.
Exceptional analytical horsepower: you structure ambiguous problems, build the analysis yourself, and turn it into a clear recommendation.
you structure ambiguous problems, build the analysis yourself, and turn it into a clear recommendation.

4-6 years in strategy consulting, investment banking, growth/strategy at a high-growth startup, or brand/category management at a top CPG - ideally with some operating experience at a startup or scale-up.
No insurance experience required - we'll teach you the industry

The total target cash compensation for this role is $140,000-$155,000 CAD, based on experience.
We'll walk through the details together during the interview.
About PolicyMe:
At PolicyMe, we are Canada's leading digital insurance solution, offering straightforward and affordable financial protection for families from coast to coast.
We also offer B2B2C solutions, partnering with organizations to provide seamless digital insurance options.
Founded by a team of insurance experts and technology entrepreneurs, PolicyMe is committed to making insurance simpler and more accessible.

Generous PTO - 20 vacation days
A comprehensive benefits plan with premiums paid in full by PolicyMe
Option to work from home or our Toronto-based office (bonus: we cover the costs to bring all our employees in-person twice a year for experiential socials!)
Access to stock options based on performance
Our product suite includes Life Insurance, Critical Illness Insurance, and Health & Dental Insurance, all tailored to Canadians' evolving needs.

While we're a remote-first company, for this role we're looking for candidates who are based in the Greater Toronto Area.
We are committed to providing an accessible hiring experience.
If you require accommodations during the application process, please indicate this in the "Additional Information" section of your application.
We thank all applicants for their interest, however, only those selected for an interview will be contacted.
Design and run go-to-market experiments with a dedicated test budget: validate segments, messages, and channels at small scale before we invest at volume.
What we are looking for:
At PolicyMe, we are Canada's leading digital insurance solution, offering straightforward and affordable financial protection for families from coast to coast.
Founded by a team of insurance experts and technology entrepreneurs, PolicyMe is committed to making insurance simpler and more accessible.

PolicyMe is an equal opportunity employer.
We welcome applicants of all backgrounds and provide fair consideration regardless of race, colour, religion, sex, sexual orientation, gender identity, national origin, or disability.
Accessibility Statement: We are committed to providing an accessible hiring experience. If you require accommodations during the application process, please indicate this in the "Additional Information" section of your application.

This listing is sourced directly from PolicyMe's careers page and normalized into a canonical job model.