A&K Travel Group
Trade Marketing Specialist
USA - FL - Aventura · Full-time
Sponsorship not specifiedDetected 46 days ago
WritingSalesExcelLogisticsCommunicationMicrosoft Office
About the role
- Assess the performance of trade activities and the competitive landscape and recommend adjustments and new ideas as needed.
- Functions, duties, responsibilities, and activities may change at any time with or without notice.
Responsibilities
- also include managing Crystal's trade email, webinar and SMS calendar and execution, collaborating closely with the digital and creative teams to create engaging content aligned with Crystal's business objectives.
- Manage trade portal content updates, rollout of new developments, and tracking to ensure all assets are current and accessible to partners, optimizing engagement.
- Develop and create trade marketing collateral, including promotion campaign toolkits and tactical materials to support sales objectives.
- Coordinate the trade e-mail, SMS and webinar calendar, ensuring communications are timely, highlighting relevant commercial priorities and content, and effectively driving partner engagement.
- Create compelling presentation materials and webinars for delivery by the trade sales team.
- Support sales events and trade shows; assist in coordinating logistics and materials.
- Write high quality briefs to in-house creative team and collaborate on development of materials to meet business objectives and align with Crystal's brand.
- Update and maintain internal marketing project and activity plans, ensuring clear communication.
- Collaborate within the marketing team and with key functions including trade sales, reservations and operations across Crystal and AKTG in London and Downers Grove, IL.
- Support additional marketing initiatives and cross-functional projects as needed.
Requirements
- Proficiency in Microsoft Outlook, Word, and Excel programs.
- Strong understanding of brand standards and execution against guidelines.
- Resourceful self-starter with the ability to take initiative and work independently.
- Traveling may be required.
- Experience creating marketing and digital tools to support B2B/trade sales, preferably for travel advisors.
- Collaborative team player with a positive, proactive attitude.
- Ability to multi-task and perform in a fast-paced, dynamic environment.
Nice to have
- Bachelor's degree in Marketing, Advertising, Communications, or related field preferred
- 3+ years of experience in marketing
- cruise/travel experience highly preferred
Skills
- Strong PowerPoint skills.
- Excellent copywriting, editing and proofreading skills.
- Highly detail-oriented with strong organizational and follow-up skills.
Company info
- The Trade Marketing Specialist will work as an integral part of the marketing team supporting Crystal's trade marketing needs and day-to-day support for the sales team.
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This listing is sourced directly from A&K Travel Group's careers page and normalized into a canonical job model.