Amika Careers
Brand Marketing Manager
Brooklyn, NY
Sponsorship not specified$90k-$100kDetected 26 days ago
Product StrategyProject ManagementCommunicationCollaborationOrganizational Skills
About the role
- This role translates product strategy and insights into big, resonant ideas, joyful storytelling and orchestrates cross-functional collaboration + execution across all channels (consumer engagement, creative, retail, pro, DTC).
- Translate consumer, cultural, and market insights into clear creative direction that inspires breakthrough storytelling.
Responsibilities
- Launch strategy & planning Own the end-to-end GTM planning for new launches, from initial brief through postmortem.
- Partner closely with Product Marketing to understand the North Star, claims, and product positioning, and turn that into a clear consumer promise.
- Define launch objectives, target audiences, messaging hierarchy, and KPIs in partnership cross functional partners.
- Develop campaign strategy to ensure every touchpoint ladders into one unified, insight-driven story across all channels (paid, social, PR, influencers, retail, pro, DTC).
- Briefing & campaign development Lead the creation of 360° creative briefs, ensure briefs clearly articulate: insight, tension, big idea, key messages, mandatories, and deliverable needs by channel.
- Collaborate with copy team to craft the master campaign story, ensuring messaging is insight-led, + identify strategic storytelling levers across channels.
- Own the creation of campaign toolkits (message maps, final assets, approved copy FAQs) for internal teams and external partners.
- Excellent brief writing, storytelling, and deck-building skills.
Requirements
- experience with Sephora/Ulta/pro channels).
Nice to have
- Proven track record of leading 360° campaigns across multiple channels and stakeholders.
- Strong understanding of the retail + pro +
Compensation
- $90,000 - $100,000 location: Brooklyn, NY (must be based in ny + have the right to work in the US) what you'll do: Launch strategy & planning Own the end-to-end GTM planning for new launches, from initial brief through postmortem.
- Partner closely with Product Marketing to understand the North Star, claims, and product positioning, and turn that into a clear consumer promise.
- Define launch objectives, target audiences, messaging hierarchy, and KPIs in partnership cross functional partners.
- Develop campaign strategy to ensure every touchpoint ladders into one unified, insight-driven story across all channels (paid, social, PR, influencers, retail, pro, DTC).
- Briefing & campaign development Lead the creation of 360° creative briefs, ensure briefs clearly articulate: insight, tension, big idea, key messages, mandatories, and deliverable needs by channel.
- Translate consumer, cultural, and market insights into clear creative direction that inspires breakthrough storytelling.
Benefits
- Partner with pro team on stylist-facing launch moments (education, sampling, events).
- Strong understanding of the retail + pro + DTC + social + influencer ecosystem (bonus: experience with Sephora/Ulta/pro channels).
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