Harman International
Global Brand Manager, Luxury & Embedded Audio
Northridge - California, USA · Director · Full-time
Sponsorship not specified$117k-$172kDetected 30 days ago
Brand StrategyPhotographyResearchLeadershipCommunicationProblem Solving
About the role
- This role requires a seasoned brand and marketing leader with deep experience in luxury and/or professional audio products and B2B marketing.
- This role will report to the Global Brand Strategy Director and is based in Northridge, CA.
Responsibilities
- Lead global brand positioning, planning, and governance for HARMAN's luxury audio and embedded audio portfolio by driving market research, strategic planning, and brand standards across B2B and consumer touchpoints
- Lead GTM planning for key luxury and HEA product launches
- Drive brand-led thinking across functions-from product development through marketing
- Oversee regular updates to website content, lead strategic redesigns as needed
- Develop strategic marketing playbooks for HEA key verticals (mobile, laptop, wearables, furniture, and more)
- Oversee external agencies and vendors, holding them accountable for performance, budget, and quality standards. Lead negotiations and resolve issues to achieve optimal outcomes.
- Use sophisticated analytical thought to interpret business challenges, evaluate campaign results, and present actionable insights. Recommend and implement improvements to products, processes, or services based on data and best practices.
- Communicate difficult concepts clearly and negotiate differing perspectives with senior stakeholders or external partners to drive alignment and adoption of new approaches.
- Strong interpersonal skills and ability to collaborate with regional teams, stakeholders, and vendors globally
- Extensive training opportunities through our own HARMAN University
Requirements
- 7+ years of experience in brand or marketing management within global or matrixed organizations
- Experience with B2B marketing and sell-through activation
- Hands-on experience with creative development, agency management, and campaign tracking across digital, social, and traditional media channels
- Experience with budget management and performance reporting systems (e.g., Allocadia)
Nice to have
- Background in consumer products, technology, or related industries preferred
Compensation
- $ 117,000 - $ 171,600
- Salary Ranges:
Benefits
- Competitive wellness benefits
- Tuition reimbursement
- Flexible work environment, allowing for full-time remote work globally for positions that can be performed outside a HARMAN or customer location
Equal opportunity
- HARMAN is proud to be an Equal Opportunity / Affirmative Action employer.
- Equal Opportunity / Affirmative Action employer.
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