Starz
Director, Originals Marketing
Los Angeles, CA (Santa Monica) · Director
Sponsorship not specified$150k-$170kDetected 30 days ago
Data AnalysisResearchLeadershipPublic Speaking
About the role
- This is a leadership role for a bold, consumer-obsessed marketer who thrives on shaping culture and pushing creative boundaries.
- All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws.
- In addition, Starz will provide reasonable accommodations for qualified individuals with disabilities.
Responsibilities
- Serve as the senior strategic lead for assigned titles, translating Starz audience insights, research, and trends into sharp, campaign strategies that unlock creative distinction and drive meaningful business impact.
- Develop and set the creative direction for all campaign assets-including key art, trailers, AV, social, and digital-guiding internal teams and external agencies to deliver breakthrough, impactful work.
- Lead high-profile marketing shoots, aligning photographers, creative directors, talent, and production partners to deliver best-in-class assets serving a variety of teams and needs.
- Drive cross-functional leadership across PR, Social, Media, Brand, Affiliate and agency partners to ensure seamless execution, strategic alignment, and unified campaign impact.
- Champion innovative, buzzworthy activations and partnerships that extend campaigns into culture, ensuring all initiatives are strategically driven and optimized to deliver measurable ROI and business impact.
- Oversee and elevate all campaign materials (presentations, briefs, one-sheets, recaps), ensuring executive-level storytelling, clarity of strategy, and high design standards.
- Act as a senior representative of Originals Marketing in presentations to executive leadership, showrunners, and external partners, confidently articulating strategy, creative, and performance.
- Own and manage campaign budgets, making strategic investment decisions to maximize performance, efficiency, and business impact.
- 8-10 years of progressive experience in entertainment marketing, ideally within a television network, premium streaming environment, or film studio, with demonstrated leadership in developing and executing large-scale marketing campaigns.
- Influential and collaborative leader who builds strong partnerships, elevates team performance, and brings a proactive, solutions-driven mindset.
Requirements
- Bachelor's degree required
Nice to have
- Agency experience is a plus but not required
- must possess deep knowledge of and passion for the streaming media and entertainment landscape, consumer trends, and cutting-edge creative.
Compensation
- $150,000 - $170,000
- Annual discretionary bonus and merit increase
Benefits
- Full Coverage - Medical, Vision, and Dental
- Annual discretionary bonus and merit increase
- Work/Life Balance - generous sick days, vacation days, holidays, and wellness days
- Tuition Reimbursement (up to graduate degree)
- Own and lead end-to-end 360° marketing campaigns across a slate of original series, defining campaign positioning, strategic framework, and creative vision from pre-production through post-launch.
Company info
- STARZ is powered by an industry-leading advanced technology, data analytics and digital infrastructure and the highly rated and first-of-its-kind STARZ app.
This listing is sourced directly from Starz's careers page and normalized into a canonical job model.