Too Good To Go

B2C Marketing Lead, North America

New York, New York, United States

Sponsorship not specified$107k-$150kDetected 2 days ago

Computer VisionA/B TestingBrand StrategyCRMGrowth MarketingExcelResearchLeadershipCommunicationCollaboration

About the role

In this high-impact role, you will act as a strategic right-hand to the Head of Marketing for North America, owning the overarching consumer marketing engine and defining a new category of marketplaces.
You are a creative marketer who isn't afraid to push boundaries, but you back up your big ideas with rigorous data fluency and execution.
Strategy Ownership: Work closely with the Head of Marketing to shape, define, and roll out the comprehensive B2C and brand strategy for North America.

You recognize your own agency to influence outcomes and take responsibility -meeting setbacks with solutions and humility rather than excuses.
Develop, apply, and test growth marketing tactics to optimize user acquisition, frequency, and marketplace density across the US and Canada.
Directly lead, mentor, and inspire the local B2C team (CRM, Integrated Campaigns, Social, Brand) to consistently deliver exceptionally creative and high-quality work.
Deliver outstanding integrated marketing communications across multiple consumer touchpoints (including digital, social, CRM, web, and partner communications) ensuring measurable business impact.
Collaborate with the Partner Marketing team to support co-marketing initiatives with prospective and existing partners, including some of the largest food retail brands in North America.
As an exceptional people leader, you will directly manage and mentor a high-performing B2C marketing team of 3 (Sr Marketing Manager, Marketing Manager, CRM Manager).
You will drive local innovation, advocate for the North American consumer, and seamlessly collaborate with our Global leaders to scale our marketplace.

Data Fluency: A strong data-driven mindset with a proven track record of using complex data, market research, and testing frameworks to make better strategic decisions and measure true business impact.
Agility & Prioritization: A proven track record of operating in a fast-evolving, high-growth organization, with the ability to ruthlessly prioritize resources and adapt quickly to market needs.
A proven track record of operating in a fast-evolving, high-growth organization, with the ability to ruthlessly prioritize resources and adapt quickly to market needs.

6+ years of experience in consumer marketing with a proven track record of full-funnel consumer demand generation, acquisition, and retention.
Experience within a high-growth app or mobile-first marketplace environment is highly preferred.
The Experience: 6+ years of experience in consumer marketing with a proven track record of full-funnel consumer demand generation, acquisition, and retention.

The flexibility to work from abroad for up to 30 days per year.
Global Mobility: The flexibility to work from abroad for up to 30 days per year.

Dedicated Time to Recharge: 20 days of paid vacation plus additional paid volunteer time through our Shareback program.
Parental Support: Comprehensive paid parental leave with top-up support to ensure you can be present for life's most significant milestones.
Holistic Wellbeing & Security
Premium Health Coverage: 100% employer-paid medical (EPO), dental, and vision options for employees.
Comprehensive Support: Access to our Employee Assistance Program (EAP) for mental health care, legal and financial advisory, and family support.

Foster a high-performance culture within your pod, encouraging autonomy, continuous experimentation, and accountability while aligning individual growth with business objectives.
Omnichannel Integration & Global Collaboration
Our mission at Too Good To Go is to inspire and empower everyone to fight food waste together.

equal opportunity employer and all employment is decided on the basis of qualifications, merit and business need.
If you need reasonable accommodation at any point in the application or interview process, please let us know.

This listing is sourced directly from Too Good To Go's careers page and normalized into a canonical job model.