Jam City

Jam City

Associate Director, Growth Marketing

Culver City, CA · Director · Full-time

Sponsorship not specified$130k-$160kDetected 8 days ago
AlgorithmsData AnalysisData ScienceA/B TestingGrowth MarketingPerformance MarketingExcelLeadershipCommunicationCollaboration

About the role

  • As a leading mobile games developer, Jam City is looking to "level up" our talent.
  • We're searching for innovators who consider themselves dynamic, collaborative, and thrive in a fast-paced environment.
  • The ideal candidate has a track record of driving high, sustainable, and profitable growth with experience leading a data-driven test-and-learn approach for growth marketing acceleration.

Responsibilities

  • Budget Management: Manage and optimize a large, multi-million-dollar acquisition marketing budget.
  • Creative Ad Strategy: Lead the overarching paid creative strategy
  • collaborate with internal and external creative teams to brief, test, and iterate on high-performing ad creatives that drive engagement and lower CPIs.
  • Storefront Optimization: Own the ASO roadmap, overseeing keyword optimization, A/B testing store assets (icons, screenshots, videos), and leveraging store algorithms to boost organic visibility and conversion rates.
  • Executive Reporting: Own and present key performance metrics-including ROAS, LTV, and internal KPI targets on acquisition marketing, creative performance, and ASO initiatives-to senior leadership.
  • MarTech Collaboration: Partner with Data Science to build internal automation, attribution modeling, and campaign management tools to support revenue forecasting.
  • Team Leadership: Lead and mentor a team of performance marketers, creative strategists, and ASO specialists focused on paid channels and organic user growth.
  • Test & Learn Culture: Innovate and implement relentless test-and-learn strategies across ad creatives, store pages, and targeting, investing heavily in areas that drive scalable results.
  • Cross-Functional Collaboration: Partner with product marketing, publishing, analytics, studios, and product leadership to identify cross-functional growth opportunities, sharing progress, learnings, and best practices.
  • Creative Ad Strategy: Lead the overarching paid creative strategy; collaborate with internal and external creative teams to brief, test, and iterate on high-performing ad creatives that drive engagement and lower CPIs.

Requirements

  • Proven track record of managing both paid acquisition and organic growth/ASO strategies successfully.
  • Experience hiring and managing a world-class team of growth marketers and/or creative strategists.
  • Ability to plan strategically, but stay on top of tactical execution.

Nice to have

  • 7+ years of performance marketing and mobile UA experience (Gaming industry preferred).

Compensation

  • In compliance with local law, we are disclosing the compensation for this role.

Company info

  • Hogwarts Mystery was the #1 game in more than 40 countries at its launch in April 2018.
  • Jam City has nine studios located in Los Angeles (HQ), Berlin, Buenos Aires, Bogotá, Burbank, Cedar Falls, San Diego, San Francisco, and Toronto.
  • Innovate and implement relentless test-and-learn strategies across ad creatives, store pages, and targeting, investing heavily in areas that drive scalable results.

Equal opportunity

  • equal opportunity employer.

Visa & Work Authorization

  • Pay Rate: $130,000- $160,000 per year CHECK OUT LIFE AS A JAM CITIZEN: - Company news and events on our LinkedIn - Company Blog - Employee Feedback on our Comparably page - Find videos on our teams and games on our Youtu
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This listing is sourced directly from Jam City's careers page and normalized into a canonical job model.