Flamingo

Senior Director, Brand Management (Flamingo)

New York, NY · Director

Work authorization required$240k-$265kDetected 63 days ago

Brand StrategyLeadershipCollaboration

About the role

The ideal candidate is a left and right brain leader: highly analytical, commercially disciplined, and fluent in data, yet equally bold in vision and creative problem-solving.
You synthesize insights across omni-channel touchpoints and translate them into decisive, sometimes unconventional actions that will define how Flamingo wins in a competitive market.
Beyond delivering revenue, share, and profitability, you will help shape Flamingo's next chapter, elevating the brand from strong functional performance to deeper emotional resonance.

You'll sharpen our purpose and point of view, strengthen loyalty and advocacy, and build a durable competitive advantage.
Partner with the CMO on the 3-5 year growth roadmap, translating ambition into focused strategic priorities and bold growth platforms.
Own revenue, share, profitability, and brand contribution. Operate as the true business leader of the brand.
Build What's Next (Innovation & Pipeline Development)
Drive end-to-end commercialization, ensuring innovation launches are strategically sound and flawlessly executed.
Build and develop a high-performing brand team grounded in ownership, creativity, and strategic rigor.
Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
Flamingo is an award-winning body, hair, and care brand delivering high-performance, thoughtfully designed products at an accessible price.

Define Flamingo's mid- and long-term brand strategy, positioning, and competitive advantage, setting a clear point of view on where the category is going and leading us there.
Turn consumer insights, data, and competitive intelligence into decisive action.
Operate as the true business leader of the brand.
Anticipate risks, unlock opportunities, and make smart, data-informed pivots.
Shape portfolio and innovation strategy to keep the brand ahead of consumer needs and competitive pressure.
Orchestrate cohesive omnichannel execution across DTC, Retail, Amazon, Creative, Growth, and Brand Comms.
Champion Flamingo internally - raise the bar for ambition, clarity, and impact.
10+ years in brand management within consumer products, with strong CPG grounding

Lead annual and multi-year planning across the full funnel, focusing teams on the few initiatives that will disproportionately drive impact.

If visa sponsorship is required for work authorization, please note that Mammoth Brands in collaboration with immigration counsel will manage and submit all necessary legal filings on behalf of the candidate.

This listing is sourced directly from Flamingo's careers page and normalized into a canonical job model.