Roku
Senior Ad Research Manager
Chicago, Illinois · Senior
Sponsorship not specified$130k-$140kDetected 6 hours ago
SQLData AnalysisData VisualizationResearchExperimental DesignLeadershipCommunicationCollaborationProblem SolvingMentoringPublic Speaking
About the role
- While we are well-positioned to help shape the future of television - including TV advertising - around the world, continued success relies on how well we show our advertisers the value we just delivered.
- You will play an integral leadership role in executing and overseeing a wide range of primary research projects to help Roku advertisers succeed.
- In this senior capacity, you will help guide and mentor 1-2 Ad Researchers, providing strategic direction.
Responsibilities
- Independently scope and lead end-to-end primary research studies, either in-house, through our custom research panel or through 3P vendors.
- Lead the overall research and measurement strategy for Media & Entertainment, working closely with cross-functional teams including sales, marketing and client service to support individual advertisers (one-to-one) and build category narratives (one-to-many).
- Work closely with measurement and analytics teams to develop creative and media best practices using our research and Roku 1P insights.
- Independently lead and present lift measurement for Media & Entertainment and Theatrical clients and use findings to make actionable recommendations.
- Maintain an insights database, making it easy to find and leverage for other clients ongoing.
- Exceptional analytical and problem-solving skills and the ability to work with ambiguous data to create insights that reflect strong business judgment.
Requirements
- 8-12 years of experience with primary, secondary and AI-driven research.
- Familiarity or experience with Qualtrics, SQL, Displayr, Tableau, or similar tools, and campaign measurement.
- Our environment is fast-paced, requiring the ability to work autonomously with minimal supervision in an ever-changing environment.
- We're Excited If You Have
Nice to have
- Media (TV, video, digital) and streaming entertainment (AVODs, SVODs, FAST) experience is preferred.
Skills
- The right mix of organizational and communication skills is key to success.
Compensation
- For Chicago - The estimated annual salary for this position is between $130,000 - $140,000 annually.
Benefits
- This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.
This listing is sourced directly from Roku's careers page and normalized into a canonical job model.